34 TikTok Statistics You Need to Know For 2024
Owned by Chinese company ByteDance, TikTok has become very popular in recent years. It’s a social media platform for generating, sharing, and finding short videos. Young people use this app for self-expression as they dance, sing, share their opinions, knowledge, and more. Users also share DIY videos, comedic sketches, and craft videos.
Today, we’ll look at recent statistics TikTok statistics to see how it performs in order to unlock some interesting facts about it. But before that, let’s see some common basics of TikTok to understand how business people use this platform for their company growth.
Basic Information About TikTok
TikTok's main feature is that it allows users to record videos of themselves singing, lip-syncing, dancing, and performing sketches. Videos can be as short as 15 seconds but users can connect several videos and create a video that is up to 60 seconds, though TikTok has expanded the duration of the videos up to 3 minutes just recently. TikTok also includes video editing and personalization features, and people have access to multiple songs, filters, effects, etc. that they can add to their videos.
TikTok For Business
Did you know that people use TikTok for their business growth as well? It’s a popular social media marketing tool to boost brand awareness, reach a new audience, and engage customers. Brands have an opportunity to connect with their clients directly through TikTok which is used not only for dancing or singing but also for different kinds of content.
Simply by having access to a wide range of audiences, many companies can succeed with TikTok marketing. In short, the more exposure your business has, the higher chance it has of reaching users, converting them to customers, and increasing overall brand recognition. Your business can convey its information in the most enjoyable, natural, authentic, and realistic way possible by implementing a video-focused and less formal marketing strategy.
34 TikTok Statistics
It’s time to take a look at some major TikTok statistics to unlock the potential of this social media platform. Let’s start!
1. In the first quarter of 2022, TikTok surpassed Instagram as the most downloaded app in the world.
According to the recent report done by Sensor Tower, TikTok exceeded 3.5 billion total downloads, becoming the fifth app to accomplish so and the first app not owned by Meta. The most downloaded 5 apps worldwide are TikTok, Instagram, Facebook, WhatsApp, and Telegram. Since the beginning of 2018, no app has received more downloads than TikTok. The top five applications have remained in the same order for the previous three quarters. In Q1 2022, TikTok reached 70 million App Store downloads for the third time, owing to an 11% quarter-over-quarter increase in Asia.
The amount of downloads demonstrates how popular and important this platform has become for both individuals seeking to express themselves and business owners looking to raise brand awareness.
2. TikTok is the sixth most-used social media platform worldwide
According to a global overview report published by DataReportal, TikTok is the sixth most used social media platform in the world. Facebook leads followed by YouTube, Instagram, WhatsApp, WeChat, and TikTok.
However, we should consider the fact that TikTok's active user base increased nearly twofold between December 2019 and September 2021. And, as we mentioned above, the platform currently holds the top rank in the worldwide app download charts, which means that TikTok's monthly active users are expected to continue to rise.
3. TikTok’s advertising reach rose to 1.092 billion users in April 2023.
According to DataReportal, TikTok's Global advertising audience is continuing to grow at a phenomenal pace.
The most recent data provided by Bytedance's self-service advertising tools shows that TikTok’s potential advertising reach has increased steadily over the past three months.
The total number of users that marketers can reach with ads on TikTok increased by roughly 41 million (+3.9%) in the three months leading up to April 2023.
However, because the company only publishes advertising audience data for users aged 18 and over, TikTok’s actual audience reach rate will likely be higher than these figures suggest.
The cause of this discrepancy is that while TikTok’s self-service advertising tools allow marketers to target adverts to users aged 13 and above, the company’s tools do not publish any advertising audience data for users below the age of 18.
It’s crucial to note that TikTok has added an average of more than 650,000 new members per day over the previous three months, equating to about 8 new users every second.
4. As of April 2023, The United States had the largest TikTok audience (116.5 million users)
This was closely followed by Indonesia with just under 113 million users, with Brazil placing third with 84.1 million users.
5. 56% of TikTok users are female.
According to DataReportal, 56% of TikTok users are female, and the rest is male (43%). This data can help you understand how engaged your customers will be when you’re active on TikTok. Think of your audience demographics to come up with the best marketing strategies.
TikTok demographics 2023 indicated that the platform was most popular with women between the ages of 18 and 24.
This group accounts for 21 percent of TikTok's global audience while males of the same age group made up 17.5 percent of the platform's global audience.
The next highest demographic groups using TikTok were female users aged between 25 and 34 years (17%) and male users of the same age group (15.5%).
6. The largest TikTok advertising audience is between 18 to 24 years old.
Since TikTok's tools don't provide a precise breakdown of the platform's advertising audience for all ages, calculating the average age of TikTok's active user population is difficult.
However, according to the most recent data, viewers aged 18 to 24 make up the majority of TikTok's advertising audience. Let’s see the number of users in each age group:
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419.7 million (43.3%) users are between the ages of 18 and 24.
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People aged 25 to 34 account for 312.0 million (32.2%) users.
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13.8% of users are between the ages of 35 and 44.
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6.9% are between the ages of 45 and 54.
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Only 4.3% of users are 55 years old and above.
If you own a business and want to start TikTok marketing to achieve better results in your business growth, have a look at this information regarding audience demographics.
7. The most viewed content category of TikTok is entertainment content with 535 billion hashtag views.
According to Statista, the top popular content categories on TikTok calculated by hashtag views are entertainment, followed by dance (181 billion hashtag views), and pranks which account for 79 billion views.
Gen Z (47%) and Millennials (41%) favor lifestyle and family material on TikTok, while Gen X is more engaged in beauty and sports-related content (30%).
So, if you have a business you can consider sharing entertainment content, while also informing people about something new that will interest them.
8. The most followed person on TikTok has 141 million followers.
According to Social Blade, Charli D’amelio has the most number of followers on TikTok (141 million), followed by Khabane lame with 140 million followers and Bella Poarch with 90 million followers.
9. @bellaporach has the most popular TikTok video of all time.
The top 3 most popular TikTok videos of all time based on total global likes as of March 2023 were
1 - @bellapoarch - Lip syncing (61 million likes)
2 - @jamie32bsh - Dancing in front of a bathroom mirror (51.8 million likes)
3 - @fredziownik - Drawings of mouths (51 million likes)
10. TikTok leading hashtags worldwide in 2023, by post views.
As of January 2023, the hashtag "fyp," which stands for "for you page," was the most used hashtag on TikTok, amassing almost 35 trillion views across posts using it.
The hashtag "for you" was ranked in second place with approximately 21.1 trillion lifetime views on TikTok short-video posts using the hashtag.
Posts using the hashtag "duet," which refers to TikTok videos that can be shared, mirrored, and commented on by creators, collected around three trillion views in the same month.
11. 68% of people remember the brand better when they hear songs they like in the videos.
When marketers use TikTokers' liked songs in their videos, 68% of users remember the brand more effectively, 58% feel more connected to the brand, 62% state they become curious and want to know more about the brand, and 58% are more inclined to share or tell others about the brand.
67% say that they prefer to see trending and famous songs used by brands in their videos. But, 65% of TikTokers also like when the brand uses original sounds.
Music and sound play an important role in our lives, and companies are benefiting from TikTok's musical environment to interact with their audience in new and creative ways. When companies implement music and collaborate with creators on the platform, they may see how the audience connects with their brand and loves what they do.
12. 35% of TikTokers find brands with the help of creators.
The TikTok marketplace's official influencers, called creators, are one of the platform's most valuable assets for businesses. Let’s take a look at some statistics:
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35% of TikTokers find new brands and products from creators.
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65% love it when creators post about brands.
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39% consider buying products while watching creator videos.
Through the TikTok Creator Marketplace or other influencer marketplaces, brands can collaborate with thousands of creators to produce content that targets their audiences.
13. Ad revenue from TikTok is expected to generate $11 billion.
In 2022, Twitter and Snapchat are estimated to produce $5.58 billion and $4.86 billion in advertising income, despite the fact that their total value is still less than TikTok's $11 billion.
14. TikTok motivated 67% of users to make a purchase.
When compared to other platforms, 73% of TikTok users sense a stronger connection to the companies they interact with. And 67% of TikTokers state that the platform encouraged them to make a purchase, even though they didn’t think of shopping for something. Here are some other helpful statistics for you:
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30% of people find new products through the ads in the feed.
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44% of people learn about products through videos.
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37% of Tiktok users who found something on the platform, wanted to make a purchase after that.
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38% of TikTok users who have found a product on the platform, persuade their family members or friends to buy them.
Purchasing items encourages the production of new content. On TikTok, word of mouth spreads quickly, converting users into communities.
15. As of February 2023, US users spent more time on TikTok than any other social media platform.
TikTok enjoys a 32% share of all social media engagement, with Facebook and Instagram both receiving 20% and Youtube following close behind with 15%.
16. TikTok had the 6th highest number of active monthly users of all social media platforms as of January 2023
As of January of 2023, TikTok had a grand total of 1.05 Billion users. The top 3 social platforms are Facebook (2.96B users), YouTube (2.51B users), and WhatsApp (2B users).
17. TikTok does 246.9 Million Downloads in Q1 2023
TikTok was downloaded 246.9 million times in the first quarter of 2023 alone.
18. Millenials Look to TikTok for Help the Most
Of all social media platforms, TikTok ranked number 1 for millennials looking for help with the cost of living crisis in 2023, with a 61% share of respondents. Youtube came in a close 2nd with 58% of respondents, with Facebook bringing up the third spot with 52%.
19. TikTok users watch 167 million hours of videos on the app in a sample internet minute.
20. TikTok is available in over 150 markets and is one of the most downloaded apps in 40+ countries, according to the official TikTok Creator Marketplace.
21. TikTok and Facebook share the largest social media overlap, with 82.4 percent of users using both platforms.
22. TikTok and Linkedin have the lowest audience overlap, with the platforms sharing only 27.4 percent of users.
23. Only 0.1% of TikTok users have TikTok as their only social media platform.
24. More than 90% of TikTok downloads have been downloaded onto Android devices.
25. Whilst TikTok is the 6th most used social media platform, social media users surveyed ranked it as their 5th favorite social media site.
Coming above Tiktok was WhatsApp, which was ranked as the favorite social media site, with Instagram 2nd, Facebook 3rd, and WECHAT taking the fourth spot.
26. 79.8% of TikTok users said that their primary activity on the platform was looking for funny or entertaining content.
27. Of interest to marketers will be that the second highest ranking activity on TikTok was to follow or research brands or products, with 38.2 percent saying this was their primary reason for engaging with the platform.
28. 20% of all live streaming users watch TikTok LIVE, and 62% of those users watch it every day.
29. 50% of TikTok users have brought a product after seeing it on TikTok LIVE.
30. How-to and tutorial videos are the most popular category of TikTok LIVE branded streams, with 80% of users expressing interest in them.
31. TikTok is the most popular brand on TikTok, with 62 million followers as per the latest available data. Netflix was 2nd with 23 million followers, and the NBA was 3rd with 15 million followers.
32. A 2023 study found that advertising for TV shows and Movies on TikTok found that 97 percent of TikTok campaigns that advertised such content, contributed to incremental tune-ins, with the median cost per tune-in at $1.06.
33. Another Study in January 2023 found that TikTok coins (TikTok’s virtual, in-app currency) made up 27% of in-app spending.
34. Football/Soccer clubs are becoming increasingly popular on TikTok.
Between January and February 2023, FC Barcelona generated over 35 million user engagements on TikTok. Paris Saint-Germain ranked in 2nd place with 25 million user engagements, with Real Madrid ranking third with an accumulated 23.8 million engagements.
If you are more interested in learning how influencers can help you market your brand more effectively across all the major social networking platforms, check out Collabstr, the world’s number one resource for Influencer Marketing Campaigns.
