Alyssa Smythe | Equestrian - Lifestyle - Beauty - Travel - Content Creator & Photographer

1. Equestrian Demographics: Primarily individuals aged 18-50 (but can vary depending on niche). Predominantly women, but there’s also a significant male audience. Middle to upper-middle class; many people in this community are either hobbyists or involved in competitive equestrian sports. Geographically diverse, but typically strong in rural areas, as well as suburban or affluent urban communities. Psychographics: Passionate about horses, riding, and equestrian sports (dressage, show jumping, eventing, etc.). Focus on outdoor lifestyle, adventure, and wellness. Interested in sustainability and animal care, as well as ethical practices in the equestrian world. Likely to appreciate high-quality, functional gear, and fashionable riding apparel. Content Preferences: Horse care tips, riding tutorials, and competition highlights. Product reviews of equestrian gear and accessories. Stories about equestrian life, horse training, and events. Beautiful scenic shots of horses in nature, barn settings, and equestrian lifestyle. 2. Lifestyle Demographics: Broad age range, typically 20-45 years old. Equal gender split, though women may dominate in certain lifestyle niches (e.g., wellness, home decor). Urban or suburban dwellers with a focus on those in middle to upper-income brackets, depending on niche. Psychographics: Focused on personal development, wellness, fitness, food, mental health, and balancing modern life with personal interests. Interested in home design, fashion, organization, and creating a balanced life. Engaged with trends in technology, wellness, sustainable living, and minimalist approaches to daily life. Content Preferences: Home decor inspiration, organization tips, and DIY projects. Daily routines, mindfulness, and health. Fashion lookbooks, beauty tips, and "a day in the life" content. Product reviews related to lifestyle, home products, fitness, and wellness. 3. Beauty Demographics: Predominantly female, ages 18-40, although increasingly diverse with men showing interest in skincare. Middle to upper-middle-class consumers with discretionary income to spend on beauty products and treatments. Psychographics: Highly engaged in self-care and personal grooming. Interested in skincare, makeup, haircare, and beauty trends. Often looking for clean, cruelty-free, vegan, and eco-friendly beauty products. Interested in tutorials, before-and-after transformations, and product efficacy. Content Preferences: Tutorials, makeup challenges, skincare routines, and "get ready with me" videos. Reviews of new beauty products, cosmetics, and beauty tools. Hair and makeup transformations, tips, and trends. Behind-the-scenes at beauty events or with beauty professionals. 4. Travel Demographics: Targeted towards individuals aged 25-45, generally adventurous and curious. Both genders, though women may make up a larger portion in areas like solo travel or wellness-focused retreats. Mid-range to high-income earners who prioritize travel in their budget. Psychographics: Passionate about experiencing new cultures, landscapes, and global adventures. Focus on sustainable travel, luxury travel, or family-friendly destinations, depending on the niche. Engaged with trends like eco-tourism, off-the-beaten-path destinations, wellness retreats, or adventure travel. Interested in both relaxation and active exploration (e.g., hiking, beach vacations, city breaks). Content Preferences: Travel guides, destination recommendations, and hidden gems. Packing tips, travel vlogs, and itineraries. Scenic photos of landscapes, landmarks, and travel experiences. Cultural experiences, food exploration, and unique travel tips. 5. Photographer Demographics: Broad age range (18-50), with many in their 20s to 40s. Equal split between genders, with some niches (e.g., portraiture or wedding photography) leaning more toward specific gender demographics. Typically, middle to upper-income individuals who have invested in photography equipment and tools. Psychographics: Highly creative and visual, passionate about capturing moments and storytelling through images. Focus on both the technical and artistic aspects of photography. Often engaged in personal photography projects or freelance work, possibly in niches like portrait photography, events, or travel photography. Likely to care about high-quality photography gear, post-processing, and editing techniques. Content Preferences: Tips on camera gear, photography techniques, and editing tutorials. Showcasing portfolios, photo shoots, and photography events. Behind-the-scenes of photo sessions, lighting setups, and editing processes. Reviews of camera equipment, lenses, software, and related products.