NFT Influencer Marketing Guide: How to Find Influencers for Your NFT Project
NFT Influencer Marketing Guide: How to Find Influencers for Your NFT Project
With thousands of new NFT projects making their debut every month, if you’re launching an NFT, it can be tough to stand out from the crowd. One proven method of promoting your NFT project is by creating social proof by hiring influencers on platforms like TikTok, Twitter, Instagram, and YouTube. In this article, we will go through a step-by-step guide on using NFT influencer marketing to promote your NFT project.
One thing to keep in mind is that NFTs are largely successful because of their community; therefore, finding influencers for your NFT is not just about working with those who have the most clout or the largest following. Instead, finding and hiring influencers to promote your NFT is a process that should be methodical and strategic.
Let’s dive into how you can use NFT influencer marketing to find influencers on platforms like Instagram, YouTube, and TikTok to promote your NFT projects.
What is NFT Influencer marketing?
NFT Influencer Marketing is a type of marketing where influencers or key opinion leaders promote non-fungible tokens to their followers on social media. NFT influencers have a large social media following and are the “gurus” when it comes to showcasing NFTs, cryptos, and blockchain-based projects. You can find influencer marketing on NFT for Tik Tok, Instagram, and YouTube.
Examples of NFT Influencers
An NFT influencer is anyone with a reasonable number of followers. Typically, influencers fall into three categories: mega-influencers, macro-influencers, and micro-influencers. Mega-influencers have over one million followers, while macro-influencers have over 100,000 people who follow them.
On the other hand, an individual with a fan base of over 1000 people is a micro-influencer. Here are a few examples of NFT influencers to follow:
Janey Park: Web3 Fashion Content Creator & Strategy Consultant
Janey Park is a content creator and a strategy consultant specializing in Web3, NFTs, fashion, and beauty. She helps crypto brands promote their block-chain based projects to hundreds of Web3 potential customers. You can connect with Janey Park on the Collabstr platform.
Luis Corral: Money, Bank, Card, NFTs, News & Technology
Luis Corral promotes NFTs and cryptos through spellbinding videos to captivate blockchain audiences. He’s an enthusiastic and passionate content creator interested in helping brands educate their clients about cryptos. Luis is one of the verified influencers on Collabstr.
Elimonade: Crypto Business Astuces
If you want to expand your business into the European market and French-speaking nations, you can collaborate with Elimonade. He is an NFT expert targeting audiences that understand French. He has over 45,000 ardent followers on Instagram and is available on Collabstr, as well.
Crypto Deni: Crypto/Finance/Investing Influencer
Crypto Deni is verified by several crypto businesses, including Binance, KuCoin, Huobi, and OKX as an NFT content creator. He is an expert in accelerating NFT projects through enticing and visually appealing videos. You can find his services on the Collabstr website.
What to Consider When Choosing Your NFT Influencers
Before you collaborate with a content creator in your NFT influencer marketing strategy, you must keep tabs on the following vital factors:
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Relevance: When you choose an NFT influencer, ensure they align with the NFTs you want to promote and your business goals. For instance, work with influencers who understand gaming if you’re targetting NFTs in gaming.
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Audience: Another crucial issue is the influencer’s audience. While the person may have a large following, ensure their audience matches the type of people you want to reach. That way, you can get your NFT products in front of people who are most likely to be interested in what you’re offering.
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Engagement: Engagement is the key to your NFT marketing plan, so look for individuals with a high level of interaction with their audience. It shows that the followers love their content, leading to a knock-on effect on your cryptos.
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Authenticity: The great thing about the Collabstr influencer marketing platform is that you can easily verify an influencer's authenticity. It’s vital to partner with an authentic content creator to build trust and credibility with their followers.
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Reputation: It’s also crucial to consider the influencer’s offline and online reputation, so research to find out if they have any negative reviews. An influencer with scandal can leave a sour taste in people’s mouths.
Benefits of NFT Influencer Marketing for Influencers and NFT Creators
There’s no doubt that NFT influencer marketing has incredible advantages for your brand. According to HubSpot, 72% of Millennials and Gen-Z follow social media influencers and 50% of Millennials trust product recommendations from social media celebrities. Here are some benefits of hiring NFT influencers:
Increased brand awareness
NFT influencers play a significant role in marketing platforms and promotional activities. Content creators with a sizable and relevant audience can showcase your blockchain products in front of likely customers and people interested in NFTs. They can help you improve brand awareness and reach a bigger audience.
Increased sales
NFT influencer marketing is a win-win relationship between your brand and the content creator. While you must pay them for their creatives, they generate clicks, and traffic, and increase conversions for your crypto business. They can grow your sales by promoting your products to their audience.
Improved trust and credibility
Influencers with a good reputation can build credibility and trust with potential buyers. NFT influencer marketing thrives on solid relationships, so a trustworthy key opinion leader can easily persuade their followers to purchase your products or services.
Valuable insights
NFT influencers understand what their fans want and prefer. As a result, you can get valuable insights and feedback that can enhance your NFTs.
NFT Influencer Marketing: Step-by-Step Guide on How To Find Influencers
So how do you find influencers to promote your NFT project? We have a detailed step-by-step process below to help you ace your NFT influencer marketing. Let’s get to it!
Step 1: Identify Your Niche
“The riches are in the niches” is a famous quote in the marketing world, and it stands true when it comes to promoting your NFT. You need to be absolutely certain about your niche before you go about finding influencers for your campaign. You could be shooting yourself in the foot by going too wide with your influencer marketing strategy, and the worst part about this is that you won’t know until you’ve already spent the money.
The first step to finding influencers for your NFT is understanding who to look for. Let’s say your NFT project is 5,000 unique photos of luxury cars from around the world. When someone purchases this NFT they will own a one-of-one unique photo of a luxury vehicle, let’s say in this case it’s a 1984 Ferrari Testarossa. While there may be hundreds of millions of people around the world that say they like Ferrari’s, there’s a much smaller subset of people that are truly passionate about this subject matter.
Your first instinct might be to market this NFT to anybody and everybody that likes luxury cars, but this approach is often a recipe for disaster. Instead, you need to niche down further. How about marketing directly to hobbyists, and the subset of luxury car enthusiasts who are truly passionate about the subject? If we market to them, we will spend less time convincing them of the value of the project, and more of them will be inclined to purchase our NFT and become contributing members of the community because they truly understand the value right off the bat.
If your niche is “everybody” then you haven’t niched down far enough. Once you figure this out we can get going to the next step.
Step 2: Create a Campaign Brief
Once you’ve identified your niche, you can find influencers that will be a good fit for your NFT. These influencers should possess an audience that fits within the target niche that you identified in the previous step. Before we talk about methods of finding the right influencer, you should create a campaign brief.
This will help keep things organized, and it will save you a lot of time when it comes to sending instructions to multiple influencers. A campaign brief is a central place to keep all of your details when working with influencers.
Campaign briefs typically contain the following information:
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Photos of the product (in this case, your NFT)
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A description of the product
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Content expectations and requirements
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Content examples for the creators to use as inspiration
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Any documents that would be useful for the influencer to see
As you can tell, this will take a lot of work off your plate when it comes to back-and-forth communication. Instead, you can just send influencers a link to your campaign brief.
Step 3: Use an NFT Influencer Marketing Platform
One of the hardest parts of working with influencers is actually finding them. Now that you have identified a target niche, and created a campaign brief, you need to go out and find some influencers that fit your description.
For this, you can either manually scour social media platforms like TikTok and Instagram, or you can use an influencer marketplace like Collabstr to speed up the process for you. With Collabstr, you can find and hire influencers on TikTok, Instagram, YouTube, and more, directly through the platform.
Use the filters on Collabstr to narrow down your search by platform and niche, following size is less relevant right now, you should be more concerned with finding a good match for your NFT. Once you’ve narrowed down a group of niche influencers, you can apply a filter to sort by following if that’s something you’re interested in.
Once you have narrowed down the search parameters, you want to browse through the influencers and take note of anyone who looks like they would be a good match for your campaign. The most important factor is going to be ensuring that the influencer produces quality content that aligns with your expectations, and that their audience has a passion for what your NFT project is offering. This will make the integration seamless and natural. The last thing you want is for this to come off as a spammy advertisement.
If you click on someone’s profile, you’ll notice that there is a save button at the top right of their profile, use this to save influencers to a list. This is a great way to organize your research as you browse through influencer profiles.
Once you have curated a list of influencers that you think will be a good fit for your campaign, it’s time to start reaching out. You can reach out by purchasing one of the packages listed on the influencer’s page, but if none of these seem like a good fit, you can also send a custom offer to the influencer.
When reaching out to an influencer for a collaboration, it is important to send as much detail as possible upfront. This means sending a personalized greeting, as well as a link to your campaign brief. This will give the influencer a proper understanding of what is required of them if they choose to accept your offer, it also avoids any conflicts down the line.
Step 4: Consider your budget
Because influencers have different pricing packages, it’s vital to create a budget to bankroll your NFT influencer marketing promotion. Set aside an amount that aligns with your projected ROI. Also, note that the smaller the budget, the more research you need to do to find NFT creators who meet your financial needs. Ensure you have enough funds to leverage NFT influencers.
Step 5: Maintain constant communication
Once you have started your NFT promotion, ensure you maintain regular communication with your influencer. Don’t sit back and relax, thinking that everything is going well with your campaign. Be active and keep an eye on how the promotion is progressing.
Step 6: Monitor your performance
Now, your influencer marketing campaign is in full swing. Next, monitor and measure the marketing metrics to know what’s working and what isn’t. Analyze the information to fine-tune your approach and optimize your activities for your other campaigns. Keep tabs on clicks, engagement rates, conversions, and generated revenue.
Step 7: Keep these essential issues in mind
Top-tier NFT influencers want to collaborate with credible brands since they are more concerned with their reputations. To win their hearts and convince them to work with you, ensure you have the following requirements:
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A clear plan with specific objectives.
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A user-friendly and appealing website.
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A public profile of the team the influencer will work with during your campaigns. Transparency is key in fostering a robust relationship with your KOL.
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Clear terms of the contract and your expectations.
NFT Influencer Marketing Strategy Best Practices
Organic Content Wins
When working with influencers, all content should look and feel organic. By organic, we mean that the content should be natural, and the audience should be engaged in the content because it doesn’t reek like an advertisement. Failing to keep content as organic as possible could lead to an underwhelming campaign; this will usually happen if you give the influencer too many rules and guidelines when it comes to the content creation.
Remember that influencers have attracted their audience because they are good at what they do, and their audience follows them because they make quality content that people want to see. Leave as much of the creativity up to the influencer as possible.
You can always ask for them to revise the content before posting if you feel as though something should be changed, but a huge part of working with influencers is leveraging their creativity.
Avoid Investment Advice
Platforms have really been cracking down on Crypto and NFT influencer collaborations lately. TikTok even announced that they would be banning content where influencers are promoting cryptocurrencies.
The good news is that this ban is mostly impacting creators who are promoting cryptocurrencies or NFTs as a means of making quick cash. You want to stay away from speaking about the financial aspect of the NFT as much as possible. Don’t promise people profits, don’t tell people they should buy your project before it moons, and don’t speak about how much people could make if they bought in. Anything that even slightly resembles content teaching people how they can “get rich quick” through cryptocurrency or NFTs puts you in the danger zone.
This type of content also attracts the wrong crowds, if you’re looking to use influencers to build a community for your NFT, then focusing on the financial aspect will most likely bring in short-term traders that have no intention to stay long-term.
Focus on Showcasing the Value of Your NFT
One great way to build a loyal community around your NFT project is by focusing on showcasing the value that the project provides. This could mean showing off the utility behind your NFT, or even talking about the inspiration behind the project.
By focusing on the value that the NFT provides, the influencer will be able to get creative with the type of content they can create for their audience. This also allows you to attract influencers that are less educated on the topic of NFTs, but understand the utility of your NFT because they’re very involved in that niche.
For example, a car enthusiast with a following of 10,000 on Instagram may not understand NFTs much, but an NFT specifically about cars may pique their interest enough to where they are open to collaboration. Collaborating with these types of influencers opens you up to a community that truly cares about your NFT project for reasons other than monetary gain.
Harness the Power of NFT Influencer Marketing with Collabstr
With NFTs gaining traction, and more projects than ever being released daily, it’s important that you put together a well-thought NFT influencer marketing strategy when it comes to cryptos and NFTs.
NFTs typically become successful because of the strong community that they are able to curate around their project. NFT Influencer marketing is a great way to get your project in front of the right community and build a following of people who are truly passionate about it.
If you’re looking for NFT influencers or Crypto influencers, Collabstr’s influencer marketing platform can be a great place to start. Create a free account today!
