My audience consists of passionate musicians, independent artists, and content creators who are eager to grow their skills, mindset, and careers. They are primarily aspiring and self-taught musicians, many of whom are interested in jazz, improvisation, music theory, and creative piano techniques. My content appeals to those who seek both educational value and inspiration to develop their artistry sustainably. My audience primarily consists of 18-34-year-olds, including young musicians, students, and emerging artists at various skill levels, ranging from beginners to advanced players looking to refine their craft. I have an international reach, with strong engagement from the US, UK and English speaking regions. Their musical interests include jazz, improvisation, modern piano techniques, and broader music production. Many are technology and gear enthusiasts, actively seeking digital pianos, MIDI controllers, microphones, and studio equipment to enhance their practice and content creation. A portion of my audience also consists of content creators and independent artists who are growing their presence on social media, pursuing music as a career, and striving to balance their creative work with a healthy and sustainable mindset.

I have worked with Arturia and Modartt, two highly respected brands in the music industry. These collaborations were a natural fit because I only partner with brands whose products I genuinely enjoy and believe will add value to my audience. Arturia, known for its high-quality software instruments, synthesizers, and MIDI controllers, aligns perfectly with my audience of musicians and content creators who are passionate about digital music production, and live performance tools. My collaboration with Arturia allowed me to introduce their products in an engaging and educational way, helping my audience discover tools that enhance their creative process. Modartt, the company behind Pianoteq, offers one of the most advanced physically modeled piano software solutions available. As a jazz pianist and educator, I was excited to showcase how Pianoteq’s expressive capabilities can be a game-changer for musicians who want an authentic piano experience in a digital format. My content focused on demonstrating its versatility, from realistic acoustic piano sounds to creative playing possibilities, which resonated strongly with my audience of jazz pianists, producers, and independent artists. By working with brands whose products I genuinely use and trust, I ensure that my audience receives authentic and meaningful recommendations. This approach fosters higher engagement, trust, and conversion rates, making my brand partnerships more effective. I'm always looking to collaborate with brands that align with my passion for music, education, and creativity, especially those offering instruments, audio gear, software, and productivity tools that help musicians and creators grow.