Red Bull, Atlantic Records, X Games, Manscaped, Collab Media, GoPro, Fan Duel, Happy Nuts, Driftline, Golf Balled, Dye Is Life, Kanga Coolers, Igloo

1. Demographics Age: Primarily 16–34 years old Gender: Predominantly male, but also appeals to adventurous, fun-loving women Location: Mostly based in the U.S., especially near coasts, lakes, or outdoor recreation areas Lifestyle: Active, outdoorsy, social, and community-driven 2. Interests & Passions Water & Beach Culture: Surfing, kayaking, jet skiing, Waverunner-style water games, and general pool/beach life Extreme Sports & Adventure: Skateboarding, snowboarding, wakeboarding, and stunts Social Scenes & Humor: Enjoys party games, drinking challenges, and playful banter Content Consumption: Addicted to TikTok, Reels, YouTube Shorts — thrives on fast, funny, relatable clips 3. Mindset & Values "Send It" Mentality: Risk-takers who live for the moment, push limits, and hype their friends up Relatable & Real: They appreciate unscripted content — raw reactions, behind-the-scenes, bloopers Tribe Mentality: They like being part of something bold, inclusive, and confident — the Send It brand becomes part of their identity 4. Buying Behavior Impulse Buyers: Attracted by humor, hype, and a “you gotta try this” vibe Referral-Based: Big on sharing deals, repping merch, and bringing in friends (especially when there’s a reward like 15% off) Loyal Fans: When they connect with the brand, they wear it, tag it, and promote it proudly