Olga Zasmolina | Interior designer

1. Demographics: Age: 25-45 years. Young professionals, families, or individuals looking to enhance their living space. Gender: Primarily women (70%), but also men interested in design and functionality. Family Status: Without children: Young adults creating a cozy space for themselves. Families with children: Seeking organizers for convenience. Income: Middle to upper-middle class, people willing to invest in quality and aesthetically pleasing products. 2. Geography: Focus on Europe and the USA, targeting urban residents who value stylish home solutions. 3. Psychographics: Interests: Interior design and creating a cozy home. Space organization (especially organizers for closets, kitchens, etc.). Creating an atmospheric mood (candles, textiles). Values: Aesthetics and functionality. Natural materials and high quality (e.g., eco-friendly options). Practicality and longevity of use. 4. Behavior: Where they seek information: Instagram: For inspiration, short videos, and before/after visuals. Pinterest: For home styling ideas. YouTube: For product reviews and space organization tips. What they buy: Functional items (organizers for kitchens, bathrooms, wardrobes). Candles for relaxation and coziness. Aesthetic decor (vases, textiles). 5. Motivations: Improving quality of life. Creating the perfect space for work and relaxation. Achieving an "Instagram-worthy" home. 6. Purchase Barriers: High price: Solution – Highlight product durability and long-term value. Uncertainty about quality: Solution – Showcase reviews and customer testimonials. Difficulty in decision-making: Solution – Offer curated collections and sets.

Worked with Italian furniture, lighting, appliance, and decor brands to create stunning interior designs.