An Inspiring Equestrian Journey with a Touch of Humor and Passion
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Kari Murray An Inspiring Equestrian Journey with a Touch of Humor and Passion
Kari Murray | Midway, UT, United States
I'm a 35-year-old adult amateur horseback rider and mother of four.
My focus is dressage and jumping. I am very passionate about putting the horse's well-being before the ribbons.
I share the comedy and heartwarming moments behind horsemanship. Some of my content is short, seven-second, relatable, shareable clips, and some is more in-depth instructional or otherwise. My audience enjoys both, but the longer videos consistently get more views and shares. My most popular reel has 3.5 million views and is still growing.
My audience consists mainly of 20-45-year-olds living the equestrian or barn life. It is 70% female and 30% male, with most viewers in the US. I also consistently receive engagement from Germany (10-18% per video), so I plan to learn German to reach that audience more deeply.
Packages
All
Instagram
TikTok
1 Instagram Story
$60
Either an unboxing and/or product use video. This will be a dynamic, …See More
1 Instagram Photo Feed Post
$75
A carousel post of 2-4 photos featuring me and/or my horse featuring …See More
1 Instagram Reel (20 Seconds)
$120
This package is for a reel I create that first goes as a trial reel f…See More
1 TikTok Story
$50
Either an unboxing and/or product use video. This will be a dynamic, …See More
1 TikTok Video (20 Seconds)
$120
The reel will be at least 20 seconds long and will be more on the cre…See More
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1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews ·
4.9
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December 2023
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December 2023
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FAQ
Who is your audience?
Most of my audience is in the equestrian or country lifestyle. My equestrian audience is split between western and English riders. My audience is 70% female and 30% male with the majority falling between 25-45 years old. The majority of my audience is in the United States but I have a building audience in Germany as well (10-18% of every video I post).
What brands have you worked with?
I have reviewed a book and am currently beta testing and advertising for an equestrian workout tracking app.
$60
Either an unboxing and/or product use video. This will be a dynamic, edited story that will run for the 24 hours. If one would like to use the ad for more than the story use, that pricing can also be discussed.
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$60
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