Free Influencer Campaign Brief Template

An influencer campaign brief is a vital document that outlines the key details and expectations of an influencer marketing campaign. It serves as a roadmap for influencers, guiding them on how to create content that aligns with your brand's goals and values. The brief typically includes campaign objectives, content guidelines, deliverables, deadlines, and compensation details.

When crafting an influencer campaign brief, it's crucial to provide all the necessary information that influencers need for a successful collaboration. Here are key points to include in your influencer marketing campaign brief, which helps clarify your objectives and expectations:

1. Save time: The pre-designed structure makes it easy to organize deliverables, brand messaging, and target audience details.


2. Boost brand awareness: Our well-structured brief template helps content creators craft compelling content that resonates with your audience.


3. Collaborate professionally: Ensures influencers follow brand guidelines, use the correct hashtags, and include a compelling call to action.


4. Customize for any social media channel: Whether your campaign runs on Instagram, YouTube, TikTok, or other social media platforms, this template adapts to your needs.


5. Cloud-hosted and shareable: Modify your brief in real-time and share updates instantly.


6. Reduces miscommunication: Clear expectations and guidelines minimize misunderstandings and revisions.


7. Enhances ROI: A well-planned influencer marketing strategy leads to better engagement and increased conversions.

When crafting an influencer campaign brief, it's crucial to provide all the necessary information that influencers need for a successful collaboration. Here are key points to include in your influencer marketing campaign brief, which helps clarify your objectives and expectations:

1. Company Overview: Begin with a brief company overview. Provide 1-2 sentences explaining what your company does and include your logo. This introduction helps influencers become familiar with your brand identity.


2. Campaign Goal: Describe the overarching goal of your influencer marketing campaign in 2-3 sentences. Clearly state what you aim to achieve, whether it's increasing brand awareness, driving engagement, boosting sales, or achieving other specific objectives. The more specific you are, the better influencers can tailor their content to align with your goals.


3. Campaign Message: Specify the key messages and information you want the influencer to convey in their content and captions. Clearly outline the brand messaging, unique selling points, and any specific talking points you'd like them to include.


4. Content Requirements and Deliverables: Detail the platforms that will be used in the campaign (e.g., Instagram, YouTube, TikTok) and specify the type of content you expect the influencer to create. Include the number of posts, stories, or videos required, along with posting schedules. If there are specific hashtags or brand mentions that should be used, be sure to mention them here.


5. Content Review: Explain your content review process. Do you require content approval before the influencer posts, or is it post-approval? Clearly outline your expectations regarding content submission, revisions, and any deadlines for review to ensure a smooth collaboration.


6. Info Needed from Influencers: Outline any essential information you need from the influencer to facilitate the campaign. This may include product sizing, color preferences, shipping details (if physical products are involved), or any other specifics that are crucial for the campaign's success.


7. Payment Info: Specify the payment details. Clarify how the influencer will be compensated, whether it's a flat fee, commission, or product exchange. Mention the payment method, schedule, and any terms or conditions related to compensation.
   
   including these comprehensive details in your influencer campaign brief, you provide influencers with a clear roadmap for the collaboration. This not only streamlines the process but also ensures that both parties are aligned in terms of expectations, resulting in a more successful influencer marketing campaign.

An influencer campaign brief is a vital document that outlines the key details and expectations of an influencer marketing campaign. It serves as a roadmap for influencers, guiding them on how to create content that aligns with your brand's goals and values. The brief typically includes campaign objectives, content guidelines, deliverables, deadlines, and compensation details.

With this influencer brief template, you’re able to attach important documents and content examples for the influencer to download and view. The influencer brief can be modified in real time so that anyone with access to your brief instantly sees an updated version.

An influencer campaign brief helps marketers define their campaign objectives, align brand guidelines, and provide clear content instructions. It eliminates unnecessary back and forth, ensuring influencers understand your expectations and marketing strategy before they create content. This streamlined approach saves time, enhances communication, and sets the foundation for a successful influencer marketing campaign.

Yes, our influencer campaign brief template is free to use. Whether you're a seasoned marketer or just starting with influencer collaborations you can benefit from using this influencer brief template to run your influencer marketing campaigns.

Our template is designed to be easily customizable. You can insert your brand's name, logo, product photos, and specific campaign details. You can also add attachments, like content inspiration and contracts, which can be downloaded by the viewer. This makes it easy to distribute materials to a large number of influencers.

1. Overview and Objective
Start your influencer marketing campaign with a clear overview. Define your market campaign goals, whether it's increasing brand awareness, driving sales, or growing your social media presence.
Your campaign objective should be specific. Example objectives include:

• Increase Instagram story views by 30% in three months.
• Drive 5,000 website visits from the campaign.
• Generate 200 new product purchases through influencer promotions.
• Boost engagement rates on TikTok by 20% over three months.
• Expand audience reach within the fashion influencer niche.

2. Target audience
Specify the ideal audience for your market campaign. Define demographic details like age, location, interests, and engagement levels. Knowing your target audience helps influencers tailor their content to reach the right people.
Consider factors such as:

• Age range and gender
• Location and language preferences
• Interests and hobbies (fitness, beauty, tech, etc.)
• Online behavior and shopping habits
• Preferred social media platforms (Instagram, YouTube, TikTok)
• Level of engagement (active commenters, frequent sharers)

3. Brand Messaging and Campaign Direction
A strong campaign message ensures consistency across social media platforms. Provide influencers with key talking points, value propositions, and your brand's unique voice.
Example Brand Messaging for an Influencer Campaign:

• Highlight the eco-friendly materials used in our products.
• Showcase real customer testimonials in your video.
• Use the phrase "Empowering Confidence" in the caption.
• Reinforce our brand's core values, such as sustainability, affordability, or innovation.
• Include our brand hashtags to maintain campaign visibility.

4. Content Requirements and deliverables
Clearly outline what content creators must deliver:

• Format: Is it an Instagram story, static post, or a TikTok video?
• Timeline: When should the content be posted?
• Creative Freedom: How much flexibility do influencers have in creating content?
• Mood Board and Visual Style: Include a mood board or reference materials to guide the creative process.

5. Guidelines and Approval Process
Set clear brand guidelines to maintain consistency. Let influencers know if they need content review before posting. Specify rules regarding:

• Hashtags and Tags: Required brand mentions and campaign hashtags.
• Call to Action: What action should viewers take after seeing the post?
• Logo Placement: If applicable, where should your logo appear?
• Tone and Style: Should content be formal, casual, humorous, or educational?
• Editing Restrictions: Any limitations on filters, fonts, or music?
• Competitor Mentions: Are influencers allowed to mention or collaborate with competitors during the campaign?

Yes, our template is versatile and can be used for influencer campaigns on various social media platforms such as Instagram YouTube, TikTok, as well as UGC campaigns. Simply adapt the guidelines and requirements to suit the platform where you plan to collaborate with influencers.

Absolutely, our influencer brief template is suitable for campaigns of all sizes. Whether you're working with a single micro-influencer or coordinating a large-scale campaign with multiple influencers, you can tailor the template to fit your needs.

To share your influencer campaign brief template, simply click on the share option provided on the campaign, or copy the campaign URL and share it however you desire. The campaign is hosted on Collabstr, so it will be accessible to anyone with a link. This also means that any modifications to the influencer brief will be reflected immediately.

Yes, when you create an influencer brief using our template, we walk you through the steps to filling out the template. This ensures that by the end of the influencer brief creation, you have included all the vital information required to have a successful influencer collaboration.

Absolutely, influencers can also benefit from using this template to ensure they have a clear understanding of a brand's expectations and requirements for a campaign. It promotes transparency and collaboration between influencers and brands, leading to more successful partnerships.