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Free Influencer Campaign Brief Template

Generate influencer campaign briefs and share them for free

Influencer campaign brief
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The Ultimate Influencer Campaign Brief

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Influencer campaign brief

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How do you write a campaign brief for influencers?

When making an influencer campaign brief you should be sure to add any important info that the influencer may need. Listed below are key points to include in your influencer marketing campaign. They tell the potential influencer who you are, what you hope to accomplish, and how.
  1. Company Overview - 1-2 sentences explaining what your company does plus your logo.

  2. Campaign Goal – 2-3 sentences describing the influencer marketing campaign you’re launching and what you hope to accomplish. Be clear with what you’re hoping to achieve (brand awareness, engagement, etc.) so the influencers know what to optimize for.

  3. Campaign Message – The information you want the influencer to include and portray in the content and captions.

  4. Content requirements and Deliverables – Which platforms will be used in the campaign? What type of content do you want posted and when? Be sure to include any hashtags or mentions that you want the influencer to use.

  5. Content Review – Describe your content review process and if you require approval before the influencer posts.

  6. Info needed from influencers – Outline anything that you will need from the influencer. This could be sizing, preferences, or shipping info if the campaign includes physical product.

  7. Payment Info – How will you handle payment?

What should an influencer brief include?

An influencer brief should include the following key points and info.
  • Info about your brand - Describe what your brand does and its mission. Include images and videos of your brand and product.

  • Details regarding the campaign - Outline the goal of your campaign and what you hope to achieve. Include the tone and message you want portrayed, and the timeline of the campaign.

  • Outline deliverables and content requirements - Let the influencer know which platforms will be used for the campaign and the type of content that you want posted. Include any requirements you want followed, such as approval before content is posted.

How do you structure an influencer campaign?

An influencer campaign should follow a general structure to ensure you provide influencers with as much info as possible. This can be broken up into 3 sections.
  1. Company Info - 1-2 sentences explaining what your company does plus product photos and your logo.

  2. Campaign Info - Include details such as the goal of your campaign, the message you want portrayed, and the timeline of the campaign.

  3. Content Requirements - Which platforms will be used in the campaign? What type of content do you want posted and when? Do you want to approve the content before the influencer posts?
If you need more help, Check out this example campaign brief.

What is an influencer marketing brief?

An influencer marketing brief is a document that clearly outlines the campaign's objectives, expectations, guidelines and deliverables. By using a campaign brief, both the influencer and the brand can be assured that the created content will match the expectation and message aligned with the influencer marketing campaign. For brands, the creation of an influencer brief will save time and energy when explaining the campaign and ensuring its success.

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