Influencer Marketing Made Easy
Find and hire top Instagram, TikTok, YouTube, and UGC influencers to create unique content for your brand
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Harry And Lauren Miller
Melbourne, VIC, AU
Travel And Lifestyle Content Creator Couple
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How Collabstr Works
Everything you need to run your influencer campaigns, and more.
Search through thousands of vetted Instagram, TikTok, and YouTube influencers.
Safely purchase through Collabstr. We hold your payment until the work is completed.
Receive Quality Content
Receive your high-quality content from influencers directly through the platform.
No Upfront Cost
Search influencers for free. No subscriptions, contracts or hidden fees.
Every influencer is vetted by us. Always receive high-quality, professional content.
Instantly chat with influencers and stay in touch throughout the whole transaction.
Your money is held safely until you approve the influencer’s work.
Trusted by 40,000+ Brands
View collaborations from brands like Wealthsimple, Hopper, Deezer, and more.
40,000+ Brands Work With Influencers on Collabstr
5 stars from a creator and a brand
I've used Collabstr from both the Creator side and the Brand side! It is extremely user-friendly and has lead to some great relationships with creators/brands I wouldn't have been connected to otherwise. Love the platform!
Best platform to connect with influencers
Best platform to connect with influencers and content creators. I’ve signed up to many platforms, collabstr is the easiest to use and gives the best results for my brand.
Great way to generate content
Been using Collabstr to generate content for our seasonal clothing lines. Super easy for us to search for relevant influencers and pay them. We save at least 10-20 hours a month on this.
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User Generated Content
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User Generated Content
Luxury Travel Content Creators - Luxury Travel, F…
What is Influencer Marketing?
Influencer marketing is a digital marketing strategy that involves collaborating with individuals, known as influencers, who have a dedicated and engaged following on social media platforms and other online channels. These influencers can impact their followers' purchasing decisions due to their credibility and authority in specific niches or industries. Brands partner with influencers to promote their products or services authentically, build social proof, and leverage their influence to reach a larger and more targeted audience.
How Does Influencer Marketing Work?
Influencer marketing operates by identifying suitable influencers for your brand, establishing a partnership, and creating and distributing content through the influencer's channels. This content can take various forms, including sponsored posts, reviews, tutorials, or endorsements. The influencer shares this content with their audience, effectively introducing your brand or product to a potentially receptive and engaged audience. The key to successful influencer marketing lies in crafting authentic and relevant content that resonates with both the influencer's followers and your brand's message.
Why is Influencer Marketing Important?
Influencer marketing is important because it enables brands to connect with their target audience in a more genuine and engaging manner. Unlike traditional advertising, influencer marketing feels less intrusive and more trustworthy, as recommendations come from a trusted source. It helps build brand awareness, improve credibility, drive traffic, boost sales, and foster lasting customer relationships.
How Can I Find the Right Influencers for My Brand?
Start by identifying your target audience and the platforms they use. Then, use the Collabstr influencer marketing tool to search for influencers within your niche. Use the gender, price, location, and other filters to narrow down relevant influencers as much as possible. Once you find an influencer that you’re interested in working with, you can simply purchase one of their pre-defined content packages, or send them a custom offer directly through their profile.
What Are the Benefits of Influencer Marketing for My brand?
Influencer marketing helps expand your brand's reach, build trust and credibility through social proof, drive conversions, and can be more cost-effective than some traditional marketing methods. Additionally, influencer marketing allows you to tap into highly targeted and engaged audiences that may be challenging to reach through other means. All in all, there are numerous benefits to influencer marketing that can be hard to achieve through other marketing channels.
How Much Does Influencer Marketing Cost?
The cost of influencer marketing varies widely depending on factors such as the influencer's reach, niche, and engagement rates. Micro-influencers with smaller followings may charge less than macro-influencers or celebrities. Some influencers may work on a per-post basis, while others prefer ongoing partnerships. If you have a budget in mind, consider using the price filters found in Collabstr’s search tool to narrow down the influencers that fit within your budget, this will save you time during the influencer discovery process.
What Are the Different Types of Influencer Marketing Campaigns?
Influencer marketing can accommodate various campaign types, including product reviews, sponsored posts, takeovers, giveaways, and affiliate marketing. The type of campaign you choose should align with your goals and the influencer's strengths. You can use a campaign brief template like the one offered by Collabstr to ensure that you have a well-thought-out campaign brief that encapsulates all the important details required to have a successful influencer marketing campaign.
How Do I Measure the Success of an Influencer Marketing Campaign?
To measure the success of an influencer marketing campaign, you can track key performance indicators (KPIs) such as click-through rates, conversions, and return on investment (ROI). Typically, this tracking would be done through your own means, such as a discount code or unique link that is used to track the influencer’s impact on your side. Keep in mind that a large part of influencer marketing is social proof and social awareness, so many viewers may see your product and navigate to your website through other methods besides clicking the influencer’s link directly. Additionally, you can gather feedback from the influencer and analyze audience sentiment to gauge the campaign's impact on brand perception.
What Are the Common Mistakes to Avoid in Influencer Marketing?
Common mistakes in influencer marketing include failing to define clear campaign objectives and expectations and neglecting to communicate changes in objectives, timelines, and other aspects that affect the outcome of the campaign. Another major downfall to many influencer marketing campaigns is the expectation that every campaign is going to hit your KPIs when in reality, brands should focus on collecting feedback and data so that they can constantly iterate on campaign objectives and angles until they hit their desired KPIs.