Influencer Price Calculator
Calculate how much you should charge or pay for sponsored content on Instagram, TikTok & YouTube based on 150,000+ influencer rates
$345*
* Influencers on average charge $345 for a sponsorship
How Our Influencer Pricing Calculator Works
We use over 150,000 data points and pricing examples to calculate Influencer rates
1
Finds Similar Influencers
We take into account your platform, niche, and follower range to find similar influencers.
2
Runs Calculations
We source real pricing data from over 100,000 influencers on our marketplace.
3
Calculates Average Price
View the average rate for your specific platform, niche, and follower range.
What Similar Influencers Are Charging
See what influencers charge for sponsored content
How much do influencers charge for a sponsorship or brand deal in 2023?
On average, influencers charge $345 for a sponsored post on their social media in 2023.
How much money should I charge as an influencer in 2023?
There are a few things you should take into consideration when deciding how to price brand deals and sponsorships .
- Platform: Different platforms have different pricing brackets. For example, YouTube sponsorships tend to cost more than TikTok sponsorships. This means that your price may not be the same across all platforms, and instead you should price yourself differently depending on the platform.
- Niche: Your niche plays a big role in how you will be able to price your sponsorship and content packages. Based on our data at Collabstr, content creators in the financial space tend to fetch more per sponsored post than those in the beauty or fashion niche. Use the price calculator as a guideline to see how others in your specific niche are pricing themselves.
- Size: While size isn’t everything, it definitely plays a role in how you should price yourself; brands tend to use the size of your following as an indicator for how many people they can potentially reach. Typically, the larger and more engaged your following, the better you can price yourself.
Is this an influencer money calculator?
Yes, our influencer price calculator is the same as influencer money calculator. The benefit of our calculator is that we are the only influencer money calculator that uses live data from real influencers. Our database is continuously growing and becoming more accurate as we add more content creators to our influencer marketplace.
Can I use this calculator to determine how much to pay influencers on Instagram, TikTok, and YouTube?
Yes, if you're wondering how much to pay influencers on Instagram, TikTok, and YouTube then our influencer price and money calculator is a great starting point. You can use our rate calculator as a guideline for what you should pay for sponsored posts and content from influencers and creators.
Can I use this as an influencer earnings calculator?
Yes, our calculator is great for understanding how similar content creators are pricing their services. Since we use real influencer and content creator price examples, you can use our calculator to estimate your earnings as a creator or influencer. Although it may differ from person to person, it still provides a good estimate. These numbers should act as a guideline on how to price your services as an influencer or content creator, rather than a definite amount that you should charge.
Does this calculator show sponsored post prices for Instagram, TikTok, and YouTube?
Yes, our calculator uses real data from influencers on our marketplace that are actively selling sponsored content on Instagram, TikTok, and YouTube.
How do I pay influencers?
Once you have agreed on a price, you will have to pay influencers for their work. There are a few different ways you can go about paying influencers:
- Collabstr (Fast, Secure) If you want to mitigate your risk, you can use an influencer marketplace like Collabstr to pay influencers and coordinate collaborations. Since influencers are not paid until the collaboration is complete, you won’t have to worry about losing your money.
- ACH Bank Transfer (Slow, Un-secure) Bank transfers allow you to send money directly from one bank account to another with little to no fees. The downside of this method is that it requires more preliminary information than the other payment methods listed below. You will need to coordinate with the influencer to ensure you have all the necessary banking information from them to complete the transfer.
- PayPal (Fast, Un-secure) This is a pretty straight forward payment method but it comes with more fees than a bank transfer. PayPal payments are easy to send but in the case of a dispute, it might be tough to get your money back if PayPal isn’t on your side.
How does the influencer rate calculator work?
The influencer rate calculator works by consolidating the data of over 150,000 content packages from real influencers on our influencer marketplace. influencers on Collabstr have also provided us with data around their niche, active platforms, and more. This allows us to accurately provide sponsorship pricing based on real data, rather than a generic formula.
The influencer rate calculator is meant to provide you with guidance when it comes to deciding sponsorship rates, whether you’re a influencer, or someone looking to work with influencers.
The influencer rate calculator is meant to provide you with guidance when it comes to deciding sponsorship rates, whether you’re a influencer, or someone looking to work with influencers.
How can I calculate Instagram, TikTok, and Youtube sponsorship prices?
Use the influencer money calculator above to get an industry average sponsorship price based on specific details like niche and platform. Next, use this sponsorship rate as a baseline rather than a firm number to go by, this is important because every influencer is different and prices may vary.
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