Influencer Price Calculator
Calculate how much you should charge or pay for sponsored content on Instagram, TikTok & YouTube based on 150,000+ influencer rates
$245*
* Influencers on average charge $245 for a sponsorship
How Our Influencer Pricing Calculator Works
We use over 150,000 data points and pricing examples to calculate Influencer rates
1
Find Similar Influencers
We take into account your platform, niche, and follower count to find similar influencers.
2
Run Calculations
We source real pricing data from over 200,000 influencers on our marketplace.
3
Calculate Average Price
View the average rate for your specific platform, niche, and follower range.
What Similar Influencers Are Charging
Here's a glimpse of what some top influencers are charging.
How Influencer Sponsorships are Priced in 2025
To price your influencer partnerships correctly, you should understand a few different factors:
- Social media platform: Rates vary across social media platforms. For example, YouTube influencers tend to charge higher prices compared to TikTok influencers or Instagram influencers due to the different content formats. Audience reach and engagement rate can also be platform-dependent and will tend to affect price.
- Niche: Influencers in specific niches like fashion or food can command different rates based on their audience's value. Brands in high-demand industries, like finance or tech, may be willing to invest more in influencer marketing campaigns often pay more for influencer content.
- Size & Engagement: Influencers with a high number of followers typically result in higher prices, but engagement rates of those followers are equally important. An influencer with an authentic, smaller, and highly engaged audience may charge more than an influencer with a larger account that might include fake followers resulting in low engagement. It’s always important to check an influencer’s engagement rate before entering into a contract with them. Check out our free Instagram engagement rate calculator to help validate your influencer partnerships on Instagram.
- Location and demographics: Target audience demographics (age, gender, location) play a significant role in pricing. International influencers, for example, might charge more for a global reach than a hyper-local influencer.
Want to know how much influencers charge for a sponsored post on Instagram, TikTok, or YouTube? Start using our influencer pricing calculator today!
How much do influencers charge for a sponsorship or brand deal in 2025?
On average, influencers charge $245 for a sponsored post on their social media in 2025.
Why Should I Use Collabstr’s Influencer Pricing Calculator?
Unlike some other calculators, our prices are based on live data from real influencers. Our database of creators and influencers is always growing, and with data from tens of thousands of accounts, it’s one of the most accurate influencer calculators available for influencers and brands.
How much money should I charge as an influencer in 2025?
There are a few things you should take into consideration when deciding how to price brand deals and sponsorships .
- Platform: Different platforms have different pricing brackets. For example, YouTube sponsorships tend to cost more than TikTok sponsorships. This means that your price may not be the same across all platforms, and instead you should price yourself differently depending on the platform.
- Niche: Your niche plays a big role in how you will be able to price your sponsorship and content packages. Based on our data at Collabstr, content creators in the financial space tend to fetch more per sponsored post than those in the beauty or fashion niche. Use the price calculator as a guideline to see how others in your specific niche are pricing themselves.
- Size: While size isn’t everything, it definitely plays a role in how you should price yourself; brands tend to use the size of your following as an indicator for how many people they can potentially reach. Typically, the larger and more engaged your following, the better you can price yourself.
Is this an influencer money calculator?
Yes, our influencer price calculator is the same as influencer money calculator. The benefit of our calculator is that we are the only influencer money calculator that uses live data from real influencers. Our database is continuously growing and becoming more accurate as we add more content creators to our influencer marketplace.
Can brands use this calculator to determine what to pay influencers on Instagram, TikTok, and YouTube?
Yes, if you're wondering how much to pay influencers on Instagram, TikTok, and YouTube then our influencer price and money calculator is a great starting point. You can use our rate calculator as a guideline for what you should pay for sponsored posts and content from influencers and creators.
Can I use this as an influencer earnings calculator?
Yes, our calculator is great for understanding how similar content creators are pricing their services. Since we use real influencer and content creator price examples, you can use our calculator to estimate your earnings as a creator or influencer. Although it may differ from person to person, it still provides a good estimate. These numbers should act as a guideline on how to price your services as an influencer or content creator, rather than a definite amount that you should charge.
What Platforms Can I Use This Calculator For?
You can calculate influencer rates for Instagram, Youtube, TikTok, UGC, and other social media platforms. The calculator takes into account the platform and influencer’s engagement rate to give you the most accurate pricing information.
Does this calculator show sponsored post prices for Instagram, TikTok, and YouTube?
Yes, our calculator uses real data from influencers on our marketplace that are actively selling sponsored content on Instagram, TikTok, and YouTube.
What is the best way to pay influencers?
Once you have agreed on a price, you will have to pay influencers for their work. There are a few different ways you can go about paying influencers:
- Collabstr (Fast, Secure) If you want to mitigate your risk, you can use an influencer marketplace like Collabstr to pay influencers and coordinate collaborations. Since influencers are not paid until the collaboration is complete, you won’t have to worry about losing your money.
- ACH Bank Transfer (Slow, Un-secure) Bank transfers allow you to send money directly from one bank account to another with little to no fees. The downside of this method is that it requires more preliminary information than the other payment methods listed below. You will need to coordinate with the influencer to ensure you have all the necessary banking information from them to complete the transfer.
- PayPal (Fast, Un-secure) This is a pretty straight forward payment method but it comes with more fees than a bank transfer. PayPal payments are easy to send but in the case of a dispute, it might be tough to get your money back if PayPal isn’t on your side.
How does the influencer rate calculator work?
The influencer rate calculator works by consolidating the data of over 150,000 content packages from real influencers on our influencer marketplace. influencers on Collabstr have also provided us with data around their niche, active platforms, and more. This allows us to accurately provide sponsorship pricing based on real data, rather than a generic formula.
The influencer rate calculator is meant to provide you with guidance when it comes to deciding sponsorship rates, whether you’re a influencer, or someone looking to work with influencers.
The influencer rate calculator is meant to provide you with guidance when it comes to deciding sponsorship rates, whether you’re a influencer, or someone looking to work with influencers.
How can I determine if an influencer has fake followers?
Examine the influencer’s engagement rate relative to their follower count. A significantly low engagement rate or sudden, unexplained spikes in follower numbers may indicate the presence of fake followers, which can impact the true value of a collaboration. Check out our fake follower checkers for Instagram and TikTok.
What impact does a high engagement have on an influencer's market value?
A high engagement rate signals that an influencer’s followers are actively interacting with their content. This genuine interaction, combined with a robust follower count, makes the influencer a more valuable partner for meaningful influencer marketing campaigns and effective sponsored Instagram posts.
How can I calculate Instagram, TikTok, and Youtube sponsorship prices?
Use the influencer money calculator above to get an industry average sponsorship price based on specific details like niche and platform. Next, use this sponsorship rate as a baseline rather than a firm number to go by, this is important because every influencer is different and prices may vary.
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