My audience is primarily Gen Z and young millennial women drawn to elevated yet relatable lifestyle content spanning fashion, beauty, collectibles, sports/hobby culture, internet trends, and immersive experiences. I also connect with audiences interested in Pokémon, blind boxes, sports cards, designer toys, pop culture, live events, and aesthetically driven storytelling centered around community, creativity, and personality.

My background is in experiential marketing, live events, hospitality, and sports/hobby culture, creating community-driven content across sports cards, collectibles, entertainment, and retail. Through WeTheHobby, I work on event activations, lifestyle content, livestream culture, and fan-focused experiences tied to sports and collectibles. My work also intersects with Fanatics, Topps, and Whatnot through community activations and collectible-focused content. I’ve also created content and UGC for POP MART, Aelfric Eden, tarte cosmetics, and Ersa Nails, including TikTok Shop videos, unboxings, beauty/lifestyle content, and product-focused campaigns. I’ve also served as a content ambassador for various live events.