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Whimsical Lifestyle Creator | Fashion, Beauty, and Collector Culture

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Abbye Schmitz Whimsical Lifestyle Creator | Fashion, Beauty, and Collector Culture

Abbye Schmitz | Rochester, NY, United States
Instagram logo 0.0k Followers
TikTok logo 0.0k Followers
Amazon logo 0.0k Followers
I'm a whimsical lifestyle creator and experiential marketing professional, producing content across fashion, beauty, collectibles, sports and hobby culture, events, and internet culture. My content blends curated lifestyle moments with event life, sports and collectible culture, blind-box content, beauty favorites, pop culture, and aesthetically driven everyday storytelling. I create content that feels elevated, personality-driven, visually engaging, and community-focused while authentically blending lifestyle, sports culture, collectibles, fashion, beauty, and immersive experiences.

Packages
TikTok logo
1 TikTok Story
$50
Casual and authentic short-form story content featuring product highl…See More
TikTok logo
1 TikTok Video (90 Seconds)
$150
Engaging TikTok content blending lifestyle, internet culture, beauty,…See More
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Analytics
1.5M
Followers
250k Average views per Reel across recent posts.
Avg. Reels views

Audience Location

United States 60%
United Kingdom 20%
Brazil 10%
Other 10%

Audience Age

By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64

Audience Gender

Distribution of their Instagram audience.

  • Female 70%
  • Male 30%
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Portfolio

5 Reviews  ·  4.9
Communication
5
Timeliness
5
Satisfaction
5
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

FAQ

Who is your audience?

My audience is primarily Gen Z and young millennial women drawn to elevated yet relatable lifestyle content spanning fashion, beauty, collectibles, sports/hobby culture, internet trends, and immersive experiences. I also connect with audiences interested in Pokémon, blind boxes, sports cards, designer toys, pop culture, live events, and aesthetically driven storytelling centered around community, creativity, and personality.

What brands have you worked with?

My background is in experiential marketing, live events, hospitality, and sports/hobby culture, creating community-driven content across sports cards, collectibles, entertainment, and retail. Through WeTheHobby, I work on event activations, lifestyle content, livestream culture, and fan-focused experiences tied to sports and collectibles. My work also intersects with Fanatics, Topps, and Whatnot through community activations and collectible-focused content. I’ve also created content and UGC for POP MART, Aelfric Eden, tarte cosmetics, and Ersa Nails, including TikTok Shop videos, unboxings, beauty/lifestyle content, and product-focused campaigns. I’ve also served as a content ambassador for various live events.

$50
Casual and authentic short-form story content featuring product highlights, lifestyle moments, event coverage, or quick audience engagement in a natural and relatable format.
or
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