My audience consists primarily of millennial and Gen Z women, aged 25–40, who are interested in family life, wellness, travel, beauty, and lifestyle content. Many are busy mums, aspiring entrepreneurs, or young professionals looking for products and services that simplify their lives, improve well-being, or inspire their next adventure. Because I share real, relatable content — from mum routines to wellness tips and travel moments — my audience values authenticity, trust, and practical recommendations. They engage most with content that feels personal, helpful, and emotionally resonant. Through my travel business, I also attract followers interested in earning from home, digital nomad lifestyles, and flexible income opportunities. Brands I work with benefit from an audience that is not only engaged and loyal, but also highly responsive to trusted recommendations, especially in the niches of travel, skincare, health supplements, parenting products, and everyday lifestyle essentials.

I’m currently building my portfolio and have already created high-quality UGC for products in the wellness, supplement, skincare, and travel spaces — including mock projects and content for real products I use and love. While I haven’t partnered with brands yet, my background in social media management and running an online travel business has given me strong experience in creating content that informs, inspires, and converts. I bring a professional, brand-focused mindset to every piece of content I create — and I’m excited to start collaborating with brands that align with my style and audience!