My audience is ambitious students and early career professionals aged 18 to 25 who are trying to break into elite careers: investment banking, private equity, management consulting, corporate law and quant trading. Around 70 percent are university students or recent graduates, with the rest in their first few years at a bank, consultancy or law firm. Geographically the core is Australia, concentrated in Sydney and Melbourne, with a fast growing UK and US following. The audience skews male, degree educated, and heavily represented at Group of Eight and Russell Group universities plus business, commerce, law and engineering faculties. They are high intent rather than passive scrollers. They are actively choosing degrees, applying to internships and graduate programs, buying interview prep and certifications, opening brokerage and banking accounts, and picking the professional tools they will use for the next decade. Content is careers and economics explainers, firm and pathway breakdowns, and case studies of real career moves, which means my audience arrives in decision mode rather than entertainment mode. Best fit for graduate recruitment and employer branding, professional services, education and certification providers, financial services and fintech, productivity and career tools, and student focused platforms.

I am selective about partnerships and have kept my feed free of paid placements while building the audience, so I am open to being an early partner rather than one voice among many. I run my own education business at alexeuripidou.com, where I produce and sell career guides, case studies and one to one career mapping, so I handle concept, scripting, filming, editing and campaign copy end to end. Every brand I work with has to be relevant to careers, education, finance or professional services.