Building my client roster — everything in my portfolio is self-initiated work on products I use myself. Happy to be someone's first.

Men 18–35 — students, gym-goers and young professionals. Same person in every niche I shoot: he trains 3–6 times a week and buys supplements and recovery gear, he buys tech to kill small daily friction like a dead phone or bad audio, he downloads apps when his focus starts slipping, and he travels on long weekends with a backpack rather than a suitcase. He's past the beginner stage and sceptical of promises, so he doesn't respond to being sold to — he responds to seeing someone actually use the thing in a real moment. That's the person I make content for, and largely the person I am. I work with brands worldwide — content is delivered digitally, so location isn't a limit. I film in English for global and US/UK campaigns, and also in Czech and Russian when a brand needs European markets covered without hiring three separate creators.