Collabstr - The Best Upfluence Alternative
Meet Collabstr, the Upfluence alternative for those who want a powerful and reliable influencer marketing tool with all of the features you need.
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How Does Collabstr Compare with Upfluence?
Upfluence
Not FreePay a fee or subscription to find influencers.
Scraped ListsUpfluence scrapes their lists of influencers, who are usually unaware they are on the platforms.
No CommunicationCommunication is done outside the platform through email or DM.
No Influencer PricesInfluencer pricing is not shown. You must reach out to influencers on your own and negotiate.
Locked-in ContractsUpfluence requires you to sign a minimum contract for using their platform.
FreeSearch and hire influencers for free.
Opted-in InfluencersCollabstr only has influencers that have signed up and opted-in to the platform.
Instant CommunicationPurchase and chat with influencers instantly through the platform.
Real Influencer PricesView live rates influencers are charging and have set themselves and skip the back and forth.
No ContractsThere are no contracts involved when using Collabstr. Get started for free.
Why Choose Collabstr over Upfluence?
Upfluence is a platform used by businesses and brands to connect with potential influencers and manage their campaigns. But high software costs, lengthy contracts, and the inability to pay influencers through the platform make it hard to justify.
In this article, Collabstr will be giving you an in-depth review of Upfluence and their services. We'll also be comparing Upfluence with Collabstr so that you can see which platform is the best fit for your business.
What is Upfluence?
Upfluence is an influencer and affiliate marketing platform that helps you connect with influencers and manage campaigns.
Upfluence was founded in 2013 by Kevin Creusy and Vivien Garnès. The pair saw the potential for influencer marketing to take off and decided to create a platform that would make it easy for businesses to connect with influencers and manage campaigns.
Upfluence Key Features
Influencer Discovery & Management
Upfluence makes their influencer database searchable by key characteristics and metrics, including:
- location
- interests
- followers
- keywords
Once you've found the right influencers for your campaign, you can email the influencers using the contact details provided via the Upfluence database. You can also DM the influencers if you choose to communicate that way.
Campaign Management
Upfluence has some campaign management tools as well such as:
- Influencer campaign briefs
- Team collaboration
- Tracking campaign progress
Upfluence's campaign management features are standard features that you will see on platforms like Collabstr as well.
Upfluence Pricing
Upfluence has three plans—Growth, Scale, and Enterprise—designed to appeal to a range of users.
All plans come with the key features we covered earlier. The only real differences come down to price, number of user seats, number of integrations, and white labeling capabilities
The actual prices of these plans are tailored to your business needs by taking the number of active influencers you'd like to work with into account. In other words, we can't give you an exact price without knowing more about your business.
That said, expect your quote to be $1,500+/mo. And remember, this price is for access to the platform only—you'll be paying the influencers you work with directly based on the rates you negotiate.
Note: When you sign up for Upfluence, you’ll also need to sign a contract with them. Usually, these contracts last 12 months.
Upfluence Pros & Cons
Pros
- Comprehensive Tool: Upfluence is an all-in-one platform that has everything you need to launch and manage a successful influencer marketing campaign.
- Collaborative Features: Upfluence offers collaborative features that make it a useful tool for teams that are comprised of multiple people.
Cons
- Expensive: Upfluence's pricing likely puts the platform outside the budget of many small businesses and startups.
- Lack of Influencer Vetting: While Upfluence does have a screening process for their database of influencers, they don't actually vet the influencers themselves. This means that it can be difficult to find reliable influencers.
- Lack of Focus: Upfluence offers a lot of features, but they don't all seem to be executed well—especially influencer discovery. This can make the platform feel overwhelming and difficult to use.
- Lengthy Contract: Not every business needs a 12-month influencer marketing contract. While Upfluence may be willing to reduce your contract term, this isn’t a guarantee.
Upfluence Alternative: Collabstr
Collabstr is an influencer marketplace designed to connect brands with talented content creators who can help them reach their target audiences.
Collabstr has built an impressive marketplace of opted-in influencers across a wide range of platforms and niches since it was founded in 2020. A number of well-known brands and organizations—including Deezer, Wealthsimple, ClickUp, and the United Nations—use Collabstr to launch successful influencer marketing campaigns.
Collabstr Key Features
Vetted Marketplace
Collabstr's selection of influencers is hand-curated and vetted by the team, so you can be sure that you're working with reliable partners. We look into factors like audience demographics, audience engagement, content quality, and more to make sure that our influencers are the right fit for Collabstr.
Pay Through Collabstr
Unlike Upfluence, on Collabstr you can pay influencers directly through the platform, and chat with them too. No more messing around with PayPal links and DM’s, all communications and payments stay on our platform so that we can ensure you have a great experience.
Your funds will not be released to the influencer until you receive the work that you paid for.
Influencer Discovery & Management
Collabstr is much more focused on influencer discovery than Upfluence. The platform is designed to help businesses quickly find the right influencers for their campaigns.
Collabstr's influencer discovery features include:
- Advanced Search Filters: Collabstr's search filters allow you to find influencers based on a wide range of criteria, including location, gender, following, and content type.
- Platform Search Filters: Find influencers with a following on the platform of your choice—whether that's YouTube, TikTok, or Instagram.
- Campaign Requests: You can also let influencers come to you by creating a campaign and waiting for influencers who feel they fit the bill to apply.
If you want to get a more hand-on-sense for how Collabstr’s influencer discovery features work, feel free to test it out yourself—no signup necessary!
Campaign Management
Speaking of campaigns, Collabstr's campaign management features can save you tons of time and effort. Creating a campaign allows you to quickly and easily brief influencers on what you're looking for, receive submissions, and track the progress of your campaign all in one place.
You can add as many influencers as you'd like to your campaigns—there are no limits or restrictions. That makes it easy to scale your influencer marketing campaigns as you start to generate ROI.
Collabstr Pricing
Collabstr's Basic plan is free forever. With it, you get access to our marketplace of thousands of influencers—you'll only pay a 10% marketplace fee when you place an order.
We also offer three paid plans—Pro ($299/mo), Premium ($399/mo), and Scale ($999/mo)—for businesses who are looking for more advanced features. As you move up the plans, you'll get access to features and benefits like posting campaigns to the marketplace and lower marketplace fees.
You can see more about pricing on our pricing page.
Collabstr influencers are free to set their own prices. That said, you can get an estimate of what you'll pay for sponsored content based on platform, following, and niche using our Influencer Price Calculator.
3 Reasons Why People Choose Collabstr Over Upfluence
1. Ease of Use
Upfluence is definitely a comprehensive tool. But like we mentioned earlier, that sometimes comes at the cost of usability. Collabstr, on the other hand, is designed to be as user-friendly as possible—even if you're not a marketing expert.
Don't take our word for it, though. Capterra reviews rate Collabstr 5 stars for ease of use, while Upfluence is sitting at 4 stars.
2. Time Savings
Collabstr is laser-focused on making it quick and easy for businesses to find the right influencers to work with. The platform's search filters, campaign requests, and curated marketplace make it simple to find influencers who are a good fit for your business.
Here's a review pulled right from our Trustpilot:
"A Great Way to Generate Content.
We've been using Collabstr to generate content for our seasonal clothing lines. It's super easy for us to search for relevant influencers and pay them. We save at least 10-20 hours a month.”
3. Vetted Influencers
While Upfluence scrapes public influencer data from the internet and puts it in a database for you to search, we focus on only listing opted-in influencers on our platform. This means every influencer signs up themselves, goes through a vetting process, and is active on the platform.
Collabstr takes the guesswork out of influencer marketing by only featuring high-quality influencers on the platform. All of our influencers have been vetted by our team to make sure they're a good fit for businesses like yours.
Here's a review from Capterra that touches on this point:
"Great System for Beginners!
Super easy, user-friendly system that has everything you need in one platform. The vetting system ensures you to get high-quality, professional content. Recommended!”
Start Simplifying Influencer Marketing with Collabstr
Influencer marketing doesn't have to be complicated. With Collabstr, businesses of all shapes and sizes can quickly and easily find the right influencers to work with—without overspending or wasting time.
Ready to see how Collabstr can help you simplify your influencer marketing? Sign up for a free account today!
How Collabstr Works
Everything you need to run your influencer campaigns, and more.
1
Search Influencers
Search through thousands of vetted Instagram, TikTok, and YouTube influencers.
2
Purchase Securely
Safely purchase through Collabstr. We hold your payment until the work is completed.
3
Receive Quality Content
Receive your high-quality content from influencers directly through the platform.
No Upfront CostSearch influencers for free. No subscriptions, contracts or hidden fees.
Vetted InfluencersEvery influencer is vetted by us. Always receive high-quality, professional content.
Instant ChatInstantly chat with influencers and stay in touch throughout the whole transaction.
Secure PurchasesYour money is held safely until you approve the influencer’s work.
Trusted by 40,000+ Brands
View collaborations from brands like Wealthsimple, Hopper, Deezer, and more.
40,000+ Brands Work With Influencers on Collabstr
5 stars from a creator and a brand
I've used Collabstr from both the Creator side and the Brand side! It is extremely user-friendly and has lead to some great relationships with creators/brands I wouldn't have been connected to otherwise. Love the platform!
Best platform to connect with influencers
Best platform to connect with influencers and content creators. I’ve signed up to many platforms, collabstr is the easiest to use and gives the best results for my brand.
Great way to generate content
Been using Collabstr to generate content for our seasonal clothing lines. Super easy for us to search for relevant influencers and pay them. We save at least 10-20 hours a month on this.
