My audience is primarily women 25–45 — moms who are shopping for themselves and their kids in the same cart, and planning the family’s next trip. I run two accounts: @Yourstrulynicolea for beauty, skincare, haircare, and fashion, and @AmoreGKids for family life and travel with my four kids (three daughters and a teenage athlete son), plus TikTok and YouTube under @AmoreGKids. What they come to me for is honest, real-use testing. I’m 42, raising four kids in Fort Lauderdale, and I try products in genuinely tough conditions — heat, humidity, pool chlorine, sweat, all-day wear. If a foundation slides or a leave-in conditioner can’t handle Florida frizz, my audience hears about it. That climate testing is a real differentiator. Travel is the other half of what I cover. Traveling with four kids across a wide age range means my audience gets practical, tested content — what actually packs, what holds up on a long travel day, which hotels and destinations genuinely work for a big family versus which ones just say they do. Cruises, road trips, theme parks, and city trips are all in range. I’m based in South Florida, so Caribbean and cruise-port content is especially natural for me. I also cover multi-generational content well — products and destinations that work for a 42-year-old mom, a teenage daughter, and a young kid are a natural fit for how my content is already structured.

I’m early in my brand collaboration work and actively building my partnership portfolio. I’ve been creating organic product content in beauty, skincare, and haircare consistently, and I’m looking for brands that want a creator who’ll actually use the product on camera over time rather than post once and move on. Happy to share content samples or a rate card on request.