My audience is mainly composed of Gen Z and young millennials (18–34 years old) interested in Formula 1, motorsport culture, lifestyle, travel, and digital content. Around 60% of my audience is female and 40% male, with a strong presence of young women who engage with motorsport through relatable and accessible content. I reach a minimum of 200,000 views per month across platforms through a mix of Formula 1 commentary, race weekend content, storytelling, trends, memes, event experiences, and lifestyle content connected to life in my 20s. My community is highly engaged with driver narratives, paddock culture, behind-the-scenes experiences, and content that makes motorsport feel more approachable and inclusive. I also create content around careers and opportunities within the industry, encouraging more young girls and women to feel represented in the motorsport space.

I’ve collaborated with brands and organizations connected to motorsport, fashion, and storytelling, including: Enchanté — collaboration to showcase and promote their new collection. Threadheads — partnership focused on their new motorsport collection. Circuit de Spa-Francorchamps — creation of an exclusive children’s motorsport book designed to inspire younger audiences and make the sport more accessible to kids.