My audience is mainly Indonesian Gen Z and young adults who love lifestyle, study-abroad, and daily life content. Most of them are interested in learning about products, routines, and experiences from students living overseas. They enjoy authentic, relatable videos that mix entertainment, tips, and honest product reviews.

I’ve collaborated with brands and organizations across education, study abroad, and lifestyle, including Schoters, Ruangguru, IBEc Info, University Leap, and Academic College. My work focuses on creating relatable, educational, and conversion-driven content for students navigating study abroad and academic life. I’ve also worked with Rimkirim.id and It’s AI, producing UGC and social content that combines storytelling, product highlights, and clear calls-to-action to drive engagement. In addition, I’ve partnered with the University of Washington and Tourguidein on content related to campus life and international student experiences, helping bridge audiences between Indonesia and the U.S.