CPAP Baddie, Plus Size Icon, Weightlifting Novice
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Ashley Noll CPAP Baddie, Plus Size Icon, Weightlifting Novice
Ashley Noll | Chicago, IL, United States
0.0k Followers
0.0k Followers
0.0k Followers
I'm Ashley, a plus-size creator making beauty and lifestyle content for people whose bodies and equipment aren't accounted for. I sleep with a CPAP machine, and I show what getting ready actually looks like when you wake up with mask lines and hair that's been strapped down for eight hours. I also cover plus-size fashion and shopping, weightlifting, and everyday life at a size 26.
A video of mine recently reached 25 million views across TikTok and Instagram, and I'm currently in a paid partnership with amika. ResMed sent me PR and then decided to produce merch to sell because my comments kept asking where to buy it.
My audience is 91% women, mostly 25 to 44, and largely in the U.S. They're plus-size women, women with sleep apnea and chronic conditions, and people who are tired of beauty content that
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Instagram
TikTok
UGC
1 Instagram Story
$300
A three frame story showing the product in use, with staffing and a l…See More
1 Instagram Reel (90 Seconds)
$1,200
Recent videos: 94k views with 476 new followers, 14.1M views on my mo…See More
1 TikTok Video (90 Seconds)
$1,200
Recent videos: 94k views with 476 new followers, 10.9M views on my mo…See More
1 UGC Product Video (60 Seconds)
$500
One raw UGC video for you to post on your own channels or use in ads.…See More
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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December 2023
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FAQ
Who is your audience?
91% women, mostly 25 to 44, largely US with Canada and the UK next.
Specifically: plus size women who are tired of beauty content that isn’t made for them, people with sleep apnea and other conditions that involve equipment, and women who were told for years that their exhaustion was stress or anxiety.
They’re highly engaged. My share rate runs three to four times the norm for my category, and my recent videos get more saves than shares, which means people are keeping them to use. They comment, they ask where things are from, and they buy. A medical device company started producing merch to sell because my comments wouldn’t stop asking where to get it.
What brands have you worked with?
amika, ResMed, Secondhand Curves, Ponnopozz, and Phayes.
$300
A three frame story showing the product in use, with staffing and a link sticker. Good as an add-on or for time-sensitive launches.
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