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CPAP Baddie, Plus Size Icon, Weightlifting Novice

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Ashley Noll CPAP Baddie, Plus Size Icon, Weightlifting Novice

Ashley Noll | Chicago, IL, United States
Instagram logo 0.0k Followers
TikTok logo 0.0k Followers
YouTube logo 0.0k Followers
I'm Ashley, a plus-size creator making beauty and lifestyle content for people whose bodies and equipment aren't accounted for. I sleep with a CPAP machine, and I show what getting ready actually looks like when you wake up with mask lines and hair that's been strapped down for eight hours. I also cover plus-size fashion and shopping, weightlifting, and everyday life at a size 26. A video of mine recently reached 25 million views across TikTok and Instagram, and I'm currently in a paid partnership with amika. ResMed sent me PR and then decided to produce merch to sell because my comments kept asking where to buy it. My audience is 91% women, mostly 25 to 44, and largely in the U.S. They're plus-size women, women with sleep apnea and chronic conditions, and people who are tired of beauty content that

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1 Instagram Photo Feed Post
$300
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Analytics
1.5M
Followers
250k Average views per Reel across recent posts.
Avg. Reels views

Audience Location

United States 60%
United Kingdom 20%
Brazil 10%
Other 10%

Audience Age

By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64

Audience Gender

Distribution of their Instagram audience.

  • Female 70%
  • Male 30%
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Portfolio
Ashley Noll's portfolio content
Ashley Noll's portfolio content
Ashley Noll's portfolio content
Ashley Noll's portfolio content
Ashley Noll's portfolio content
Ashley Noll's portfolio content
Ashley Noll's portfolio content
Ashley Noll's portfolio content
Ashley Noll's portfolio content

5 Reviews  ·  4.9
Communication
5
Timeliness
5
Satisfaction
5
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

FAQ

Who is your audience?

91% women, mostly 25 to 44, largely US with Canada and the UK next. Specifically: plus size women who are tired of beauty content that isn’t made for them, people with sleep apnea and other conditions that involve equipment, and women who were told for years that their exhaustion was stress or anxiety. They’re highly engaged. My share rate runs three to four times the norm for my category, and my recent videos get more saves than shares, which means people are keeping them to use. They comment, they ask where things are from, and they buy. A medical device company started producing merch to sell because my comments wouldn’t stop asking where to get it.

What brands have you worked with?

amika, ResMed, Secondhand Curves, Ponnopozz, and Phayes.

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