Pat Basermann | Girl dad creating epic memories with a dash of dad humor and a lotta love

Core Audience: Parents: Primarily moms and dads, aged 30-45, who are navigating the joys and challenges of raising children, especially daughters. Humor-Appreciative: They value authentic, lighthearted content that makes them laugh and relate to the everyday chaos of parenthood. Engaged Community: They actively participate in comments, polls, and stories, creating a supportive and interactive space. Brand Savvy: They trust recommendations from creators they feel genuine connections with and value brands that prioritize real moments over perfection. Niche Segments: Twin Parents: A dedicated group within the core audience who understand the unique joys and double the laughs (and chaos) of raising twins. Working Parents: Many juggle careers and family life, finding inspiration in your honest portrayal of balancing work and parenting. Family-Oriented: They enjoy seeing positive family interactions, celebrating milestones, and sharing parenting tips and triumphs. Psychographics: Values: Authenticity, humor, relatable struggles, real-life moments, family connection, self-deprecating humor, positive vibes. Interests: Parenting, children's activities, humor, entertainment, family time, healthy living, travel, personal development. Media Consumption: Instagram (stories, feed, reels), Facebook groups, mommy/daddy blogs, podcasts, parenting-related content on YouTube. Brand Appeal: Products: Family-friendly brands, children's products, toys, apparel, food, beverages, home goods, travel experiences, parenting resources. Marketing Strategies: Authentic UGC partnerships, sponsored content featuring genuine product use, humor-infused campaigns, community engagement through polls and challenges, relatable storytelling.

Variety & Versatility: I have mastered connecting with families through brands like Lego Discovery Center, Bluey, Super Moose Toys, and Hannaford, demonstrating your ability to create fun and engaging content for young audiences. My work with Shake Shack, Haagen Dazs, Outshine Snacks, and Meater shows your prowess in the food and beverage space, highlighting your ability to make delicious products even more enticing. Collaborations with The Trustees of Reservations and Carbon Health showcase my commitment to impactful partnerships that promote environmental awareness and well-being. Authentic & Engaging: Collaborations with The Paper Store, Dearfoams, and Burlington Mall demonstrate my talent in weaving humor and relatable moments into everyday routines, making brands feel like trusted friends. Working with brands like Phillips and Burtons Bar & Grill proves my ability to cater to adult audiences with genuine content that resonates with their interests and lifestyle. Community Building: Partnerships with Cumberland Farms and 99 Restaurant show my knack for creating local connections and engaging with regional communities. Collaborations with American Greetings and Lord Hobo highlight my talent in bringing people together through shared experiences and celebrations. Growth & Potential: Working with established brands like Sams Club and 1-800 Contacts showcases my ability to deliver impactful campaigns for larger companies. Collaborations with emerging brands like VIGO Industries and Stuffed Puffs demonstrate willingness to partner with new ventures and help them grow.