Laura Voth | A millennial mom’s take on fashion, family, and life in the Lowcountry

A Charleston-based creative, mom of two, and founder of @southernruetz, where fashion meets storytelling through handmade hats. My content is all about blending style, self-expression, and the real side of motherhood. Think: a little punk rock, a little Southern charm, a lot of color and heart. I share moments of honest motherhood, fashion that breaks the “rules,” and life as a millennial mom who still believes in dressing for herself. From thrifted finds to small business gems, rodeo weekends to rainy downtown mornings, I’m building a community for women who are redefining what it looks like to be a mom, a maker, and a creative — all at once. If you’re a brand or business that values authenticity, artistry, and celebrating individuality, let’s collaborate.