My audience is primarily women in their late 20s to mid 30s navigating a similar season of life—balancing motherhood, careers, and personal routines. A large portion of my audience are first-time or young moms who are interested in realistic, relatable content that still feels elevated and aesthetic. They come to my content for a mix of motherhood, lifestyle, beauty, and everyday routines—things like baby products that actually make life easier, skincare and self-care that fits into a busy schedule, and simple ways to feel put together while managing a full day. My audience values authenticity over perfection, but still appreciates a polished, aspirational feel. They are highly engaged with product recommendations, especially when they feel organic, practical, and seamlessly integrated into real life.

I’m currently building my UGC portfolio and have begun working with brands through affiliate and ambassador partnerships, including Mabe (baby carrier brand) and MaryRuth Organics. In addition, I consistently create organic, high-performing content featuring products I genuinely use in my daily life across baby, beauty, and lifestyle categories. My content focuses on natural integration, product storytelling, and relatability, which translates well for brands looking for authentic, conversion-driven UGC. I’m actively looking to expand my partnerships with brands in the motherhood, beauty, wellness, and lifestyle space.