Humorous Mental Health Advocate Sharing Life with Pugs & Relatable Stories
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Michelle Soper-Dyer Humorous Mental Health Advocate Sharing Life with Pugs & Relatable Stories
Michelle Soper-Dyer | Portsmouth, HAM, United Kingdom
0.0k Followers
I'm Michelle, the voice behind BipolarPugs, a vibrant TikTok community focused on blending humor, lifestyle, and mental health advocacy. My content combines authentic experiences with lighthearted storytelling, often featuring my adorable pug, Gizmo. I strive to create relatable and heartfelt narratives that resonate with audiences both in the UK and globally. Brands collaborate with me to produce engaging and trustworthy content that sparks meaningful conversations around mental health while reaching a diverse audience. Let's create something memorable together!
Packages
All
TikTok
UGC
1 TikTok Story
$50
1 TikTok Video
$175
1 TikTok Live
$185
1 UGC Product Photo
$50
1 UGC Photo Ad
$50
1 UGC Unboxing (175 Seconds)
$95
1 UGC Testimonial/Review
$100
1 UGC Tutorial
$115
1 UGC Product Video
$125
1 UGC Video Ad
$145
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
Who is your audience?
My audience is highly engaged and primarily based in the UK (50%). They are people who care about mental health, self-care, and relatable lifestyle content, with a mix of those living with conditions like bipolar, anxiety, and ADHD. Many are women aged 25–44 who connect with honest, humorous storytelling and enjoy seeing pet content (my pug Gizmo is a regular!). They value brands that are authentic, supportive, and that make everyday life easier, calmer, or more joyful.
What brands have you worked with?
I’ve created partnerships around mental health, wellness, and lifestyle content, as well as campaigns featuring my pug. I also run my own digital products (ebooks, guides, and resources) through TikTok, which has given me deep experience in engaging audiences and driving conversions. While I’m new to Collabstr, I bring 20+ years of marketing expertise, and I’ve collaborated with charities, online communities, and wellness initiatives.
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