18 Gen Z Influencers To Look Out For in 2024
Gen Z influencers are transforming the way brands connect with their audience on every social media platform. These typically creative, expressive, and innovative content creators are not only redefining beauty and fashion but also reshaping the influencer market with authentic makeup tutorials, vlogs, and comedic videos. In 2025, following the right Gen Zers can inspire you with fresh ideas for your brand, whether you’re a marketer looking for the next big influencer partnership or simply a fan seeking engaging content.
Internet content is a near-constant presence in the lives of Gen Zers. With 1 in 4 Gen Zers aspiring to be influencers, the influence of this young generation is undeniable. In this guide, we highlight 18 top Gen Z influencers—from celebrity status to micro and nano creators—who are making an impact on Instagram, TikTok, and YouTube. These creators not only share tips and secrets but also produce content that resonates deeply with their followers, driving engagement rates and authentic interactions.
What is Gen Z?
Born between 1997 and 2012, Gen Z is known as the first digitally native generation. Growing up with smartphones, the internet, and various social media platforms, Gen Zers are exceptionally savvy when it comes to online trends. According to a survey from Morning Consult, 94% of Gen Zers use social media to engage, have fun, educate themselves, and stay updated on trends. With platforms like Instagram, TikTok, and YouTube at their fingertips, this young generation uses social media not only to entertain but also to influence their audience. Their creative energy, from vlogs and makeup tutorials to comedic and lifestyle videos, makes them some of the top influencers in the world.
18 Gen Z Influencers to Follow in 2025
But where to begin with discovering the content that’s out there? Below is our curated list of 18 top Gen Z influencers who are setting trends on Instagram, TikTok, and YouTube.
Gen Z Influencers with Celebrity Status (1M+ Followers)
1. Kylie Jenner – @kyliejenner
Followers: 381M on Instagram; 52.2M on TikTok
Kylie Jenner is a celebrity influencer whose impact on the beauty industry is unparalleled. Known for her famous family, makeup, and skincare ventures, she has leveraged her massive follower base to become a leading figure in cosmetic marketing. Kylie’s collaborations and sponsored campaigns drive high engagement rates, proving her prowess as a top influencer.
2. Charli D’Amelio – @charlidamelio
Followers: 48.2M on Instagram; 150.2M on TikTok; 9.36M on YouTube
Charli D’Amelio rose to fame with her TikTok account, where her dynamic dance and lip-sync videos quickly amassed millions of followers. Her consistency and natural talent have made her a role model for Gen Zers and a sought-after partner for brands looking to tap into the young, engaged audience on social media platforms.
3. Emma Chamberlain – @emmachamberlain
Followers: 16.1M on Instagram; 12M on YouTube
Emma Chamberlain is celebrated for her authentic and relatable content. Starting her journey as a YouTuber, Emma’s unfiltered vlogs and genuine personality have resonated with Gen Zers. Her content—ranging from casual makeup tutorials to candid lifestyle vlogs—continues to inspire millions to embrace authenticity over perfection.
4. Maddie Ziegler – @maddieziegler
Followers: 13.9M on Instagram; 5.7M on TikTok; 3.65M on YouTube
Maddie Ziegler, a former dancer from "Dance Moms," has grown into one of the most influential Gen Z creators. Known for her graceful dance routines and makeup collaborations, Maddie’s work appeals to young audiences and sets trends in both beauty and fashion, making her a top influencer in her niche.
5. Khaby Lame – @khaby.lame
Followers: 79.1M on Instagram; 155.5M on TikTok
Khaby Lame became famous for his silent yet humorous TikTok videos that mock overly complicated life hacks. His straightforward, no-nonsense approach has not only earned him a massive following but also positioned him as a top influencer whose engagement rate and authenticity continue to drive his popularity.
6. Molly-Mae Hague – @mollymae
Followers: 7.4M on Instagram; 1.77M on YouTube
Molly-Mae Hague, who gained fame on UK dating show "Love Island," is known for her beauty and fashion content. Her transparent journey through personal milestones and professional collaborations has earned her a loyal audience and solidified her status as a top beauty influencer with significant market impact.
7. Bretman Rock – @bretmanrock
Followers: 18.6M on Instagram; 15.2M on TikTok; 8.86M on YouTube
Bretman Rock is a charismatic Gen Z influencer whose humor and bold makeup tutorials captivate millions. His engaging, often comedic video content not only entertains but also drives high engagement and has landed him collaborations with leading brands in the beauty industry.
8. Wisdom Kaye – @wisdomkaye
Followers: 2.3M on Instagram; 9.3M on TikTok
Wisdom Kaye is renowned for his creative fashion and beauty content on TikTok, often showcasing unique styling ideas that blend high fashion with everyday wear. His innovative approach to content creation has garnered a substantial following and a strong engagement rate among Gen Zers.
9. Samuel Malki – @malkimeansking
Followers: 7M on TikTok
Samuel Malki, known as Malki Means King, has quickly risen to fame with his humorous hip-hop videos and extravagant displays. His entertaining flexing and comedic content have made him a viral sensation, attracting millions of followers and significant sponsorship deals across social media platforms.
10. Trinity Morisette – @trinitymorisette
Followers: 598K on Instagram; 3.9M on TikTok
Trinity Morisette uses her platform to promote positivity and mental health awareness. After overcoming cyberbullying, she transformed her content to focus on kindness and authenticity, resulting in high engagement and a deeply loyal audience.
Gen Z Macro-Influencers (100k-1M Followers)
11. Sarah Baska – @sarahbaska
Followers: 610K on Instagram; 560.5K on TikTok; 1.67M on YouTube
Sarah Baska is known for her relatable vlogs and humorous storytelling. With a blend of lifestyle, makeup, and candid personal stories, she has built a strong rapport with Gen Zers, making her a top influencer in her category.
12. Nella Rose – @nellarose
Followers: 631K on Instagram; 640K on TikTok; 755K on YouTube
Nella Rose’s journey from university dorm vlogs to hosting on TV has made her a prominent Gen Z influencer. Her content is rich with engaging fashion and beauty tips, which have helped her secure collaborations with major brands and become a respected figure in the influencer market.
13. Ben Horn – @benhorn
Followers: 23.3K on Instagram; 409.6K on TikTok
Ben Horn is a gender-fluid makeup artist known for his bold fashion and lifestyle content. His unique style and confidence have made him a favorite among Gen Zers, inspiring his audience with high engagement and a positive message.
14. Sydney Maloney – @sydthedisnerd
Followers: 13.2K on Instagram; 519.1K on TikTok
Sydney Maloney is a cosplay content creator who brilliantly combines makeup artistry with her passion for Disney characters. Her ability to transform through makeup and embody different personas has captured the attention of a diverse audience on social media platforms.
Gen Z Mid-Tier and Micro-Influencers (10k-100k Followers)
15. Andrei Vadasan – @andriveadasan
Followers: 42.2K on Instagram
Andrei Vadasan is a top beauty influencer in Italy whose high-fashion aesthetic and gender-fluid style appeal to a creative Gen Z audience. His Instagram posts boast an impressive engagement rate, making him a favorite collaborator for niche brands.
16. Robbie Ellis – @robbieellis
Followers: 3.1K on Instagram; 44.7K on TikTok
Robbie Ellis is a French content creator specializing in street-style fashion and beauty. His unique approach and relatable content have earned him a dedicated following and a strong presence among young Gen Zers.
Gen Z Nano-Influencers (1k-10k Followers)
17. Damian Cajide – @damiancajide
Followers: 1.5K on Instagram
Damian Cajide is a non-binary makeup creator whose edgy and creative looks captivate a small yet highly engaged audience. Despite his modest following, his content consistently impresses brands, making him a rising star in the influencer market.
18. Sofia Del Castillo – @sofiadelcastillo
Followers: 6K on Instagram; 1K on TikTok
Sofia Del Castillo is a budding lifestyle and beauty influencer dedicated to organic growth. Her engaging content, ranging from fitness and cooking to makeup tips, resonates with her audience, proving that even nano-influencers can have a significant impact.
Is Being a Content Creator a Lucrative Career?
The rise of influencer marketing has made content creation a lucrative career path for many Gen Zers. As brands invest more in user-generated content, influencers who consistently produce high-quality videos, live shop events, and innovative tutorials have the opportunity to monetize their platforms through sponsorships, brand collaborations, and even creator funds. With the right strategy and audience engagement, Gen Z influencers can achieve substantial earnings, proving that being a content creator is not just a hobby but a viable career option.
Find Gen Z Influencers to Work With
If you’re a brand looking to collaborate with top Gen Z influencers on Instagram or other social media platforms, explore our database of Gen Z Influencers on Collabstr. Our marketplace simplifies the process of finding, hiring, and building relationships with influential creators who can drive engagement, boost your campaign’s reach, and elevate your brand's presence. Whether you’re targeting makeup tutorials, skincare tips, or lifestyle content, our platform helps you connect with the right influencers for your market channel.
Frequently Asked Questions
What generation are the influencers of today?
The influencers dominating social media today primarily belong to Gen Z, a generation born between 1997 and 2012. These Gen Zers are digital natives who leverage platforms like Instagram, TikTok, and YouTube to create content that resonates with modern audiences.
Who is the most famous Gen Z influencer?
While opinions vary, many consider Kylie Jenner and Charli D’Amelio to be among the most famous Gen Z influencers due to their massive follower counts, high engagement rates, and significant impact on the beauty and entertainment industries.
Who are Gen Z on Instagram?
Gen Z influencers on Instagram range from celebrities like Kylie Jenner to rising stars such as Maddie Ziegler and emerging nano-influencers like Damian Cajide. They are known for their authentic content, innovative makeup tutorials, and engaging lifestyle posts that connect deeply with their audience.
