Getting your eCommerce store up and running is just the start. You need to figure out how you are going to get the word out and drive traffic to your store. I’m going to cover a few promising ways that anyone can use to begin to market their eCommerce store.
Find Influencers Who Share the Same Audience as You
Influencers are a great way to promote your store. People are more likely to buy a product that has been recommended by a trusted source. This method is great as you can do it with a low budget by working with micro-influencers. The hard part here is finding the right influencers that will drive the most targeted traffic. You will need to get creative, one strategy is to search related hashtags to your product and find who is posting and reach out to see if they would like to promote your product. This can be very time consuming so if you want to take off the burden there are plenty of services that can help you with this, such as Collabstr, HashtagPaid and more.
Start a Blog on Your Website
SEO plays a big part in driving organic traffic to your store, a blog is a great way to start the long journey of ranking on the first page of results. The upside of this is it virtually costs nothing to put a blog on your site (aside from time or money spent writing the content). As mentioned it will also be a big factor in your SEO ranking in the long run if done correctly. Quality over quantity, don't just pump out random posts with no value and stuffed with keywords. Write relevant pieces that provide value and make readers want to use and share your advice.
Find and Interact With Your Potential Customers
When starting your business you need to do the unscalable to grow, especially if you have a low budget. Try to find where your potential customers hang out and interact with them there. Sites like Quora and Reddit are a great example of places you can promote your product for free by answering questions and solving people's problems with your solution (aka your product). The key is not to spam or blatantly promote your product, but provide real answers and value to questions people have, if your product also happens to relate or could be a potential solution to the question or conversation, then mention it subtly
These are just a few low-cost ways to begin marketing your eCommerce store. As you experiment and grow you will see what avenues work best for you and where to put more effort and time. Marketing is a long-term and everlasting game. Don't expect to be perfect or see results right off the bat, experiment, try out of the box things. No single marketing strategy will work for your brand, nor will following what someone else did for theirs.