My audience is primarily UK-based readers and lifestyle enthusiasts who enjoy honest recommendations, engaging storytelling and discovering new products and experiences. Through Books & Bevs, I create relatable, personality-led content for people interested in contemporary fiction, literary culture, drinks and lifestyle recommendations. My content particularly appeals to adult readers who appreciate humour, authenticity and thoughtful opinions rather than overly polished advertising. Alongside books, my content and professional experience span beauty, skincare, wellness and lifestyle, allowing me to connect with audiences across multiple categories. I specialise in creating natural, engaging short-form videos that feel like a genuine recommendation from a friend.

I bring over 18 years of professional experience in beauty, fashion, lifestyle and brand communications, having worked with internationally recognised brands including The Ordinary, NIOD, Skin Rocks, Dove, TRESemmé, Glossier, Gillette, Braun, Venus, Aveeno, Diptyque and Soap & Glory. My background spans social media strategy, content creation, influencer marketing, PR and integrated brand campaigns, both in-house and agency-side. Through my own creator platform, Books & Bevs, I now combine that commercial expertise with authentic, personality-led content creation, specialising in books, beauty and lifestyle. I understand how to translate brand objectives into engaging creative content that resonates with consumers while remaining natural and credible.