My audience is made up of highly engaged automotive enthusiasts, racers, and DIY builders (primarily men aged 18 - 44) based in the United States. Many are hands-on with their own projects, interested in tools, performance parts, detailing products, and racing gear they can trust and install themselves. A large portion of my followers are grassroots racers, weekend warriors, and garage tinkerers who look to my content for inspiration, advice, and honest opinions on what works in real-world, high-performance scenarios. They value authenticity and appreciate seeing products in action - from track prep with my GT-R to tear-downs and upgrades on my Miata build. I also reach a growing segment of female car enthusiasts and aspiring builders who resonate with my journey as a woman making waves in motorsports. Whether it's racing at TX2K or building at home, my audience follows because they know I test everything I share - and I don’t promote anything I wouldn’t use myself.

I’ve had the opportunity to work with a range of automotive and lifestyle brands that align with my hands-on approach to racing and building. Notable collaborations include: Hoonigan – Featured in their community and media content, sharing my racing journey and builds that match their raw, enthusiast-driven culture. Our values around pushing limits, building fast cars, and keeping it real align perfectly. AMS Performance – My GT-R, “Alpha Princess,” is tuned and built with AMS components and has achieved multiple record-breaking passes. The Shop Houston – Partnered on Alpha Princess’s evolution on the track. Eat Sleep Race – Routine collaboration on events and apparel content. Harbor Freight – Tool-based content and DIY builds showing how accessible, budget-friendly gear fits into real performance work. Mothers Polish, Precision Turbo, Injen Technology, Heritage Wheel, Amsoil, Status Faction, Command Performance, Total Racing Products, and AZ Cycle Parts, and many more - Each have played a role in bringing my cars to life on and off the track. I focus on real usage and real performance - everything I promote is something I’ve actually used in the garage or tested on the strip.