My audience is anyone interested in fitness, strength training, functional conditioning, and the first responder lifestyle. A large part of my content is focused on helping firefighters and other first responders improve their strength, conditioning, work capacity, and overall fitness. My audience also includes everyday gym goers, working professionals, and people looking for practical fitness advice that can actually fit into a busy lifestyle. I create educational and entertaining content around firefighter fitness, workouts, nutrition, recovery, supplements, fitness products, and lifestyle. I’m interested in partnering with brands that fit naturally into the fitness, first responder, outdoor, nutrition, apparel, equipment, and lifestyle spaces.

I am currently collaborating with Monarch Money on branded content, with a sponsored video currently in production. My content focuses on the intersection of firefighter/first responder life, fitness, personal development, and practical lifestyle solutions. I create authentic, educational, and entertaining content that integrates products and services naturally into my everyday life. I’m interested in building long term partnerships with brands in fitness, apparel, nutrition, supplements, recovery, personal finance, technology, outdoor products, and first responder focused industries.