My audience is primarily women aged 30+, especially those interested in wellness, beauty, self-care, skincare, haircare, lifestyle, motherhood, and practical solutions for everyday life. As a 36-year-old UGC creator and mother of twins, I naturally connect with adult women who balance work, family, personal care, and a busy routine while still wanting to feel confident and take care of themselves. My content has a relatable, conversational approach that feels like a genuine recommendation rather than traditional advertising. I create content that helps brands connect with real consumers through authentic storytelling, product demonstrations, reviews, routines, and problem-solution formats.

I have created UGC and branded content for brands across beauty, wellness, haircare, skincare, fashion, lifestyle, home, and technology. My experience includes campaigns and content for Pantene, Avon, Dermage, Basico.com, Coala Home, Biomarine, Eco Cosméticos, Rosa Selvagem, Ótica Menina Flor, Sekey Day, RenovaB, Added, Letys Cosméticos, among others. I have worked on both paid collaborations and product-based campaigns, creating organic social content as well as performance-focused UGC for paid media, including testimonials, product demonstrations, storytelling, problem-solution videos, lifestyle content, and TikTok Shop creatives. I am also experienced in producing multiple creative variations, including different hooks and CTAs, allowing brands to test different approaches for performance.