my audience is primarily women aged 18-32 based in the UK and US. they are educated, ambitious and quietly exhausted by hustle culture — they want to build wealth and live well without burning out in the process. they are in the early to mid stages of their financial journey — earning a regular income but frustrated that they have little to show for it. they avoid their bank account, overspend emotionally and feel shame around money — but they want to change. they are drawn to the idea of a softer, more intentional life. they consume content about morning routines, mindset, self improvement and aesthetic living. they save videos, screenshot quotes and share content that makes them feel seen. they trust authentic voices over polished advertising. they respond to warmth specificity and content that challenges their thinking without judging them. they are the ideal customer for: savings and investing apps, wellness supplements, mental health platforms, productivity tools, journals and stationery, sustainable lifestyle brands and anything that helps them build a life that feels both intentional and abundant

nova is a new creator launched in June 2026 with a highly targeted content strategy and professional production quality from day one. while brand partnerships are just beginning, nova's content is produced to a commercial standard — midjourney-generated visuals, professional voiceover, colour graded and captioned video — making her immediately ready to deliver brand content without a learning curve. nova is actively seeking her first brand partnerships in the following categories: fintech and savings apps — chip, plum, freetrade and similar products that align with her money mindset content wellness and mental health — headspace, calm, therapy platforms and supplement brands that fit her soft life aesthetic productivity and lifestyle — notion, papier, journals, stationery and intentional living brands nova's audience is highly engaged and responsive to product recommendations — they save, share and act on content that feels authentic and aligned with their values. first mover advantage: brands partnering with nova now benefit from ground floor rates before her audience scales. previous case studies and brand testimonials available on request from summer 2026.