Audience Breakdown & Channel Positioning 1. Instagram (@calumcurry): The Curated, High-Intent Professional & Lifestyle Demographic Primary Content Focus: Polish, aesthetic storytelling, behind-the-scenes broadcasting, digital marketing insights, and lifestyle curation. Audience Profile: Demographics: Millennials & Gen X professionals, London/UK-based creatives, media/PR industry insiders, and brand managers. Core Interests: Media commentary, creative strategy, lifestyle events, independent music projects, and polished broadcast production. Engagement Style: High intent, relational interaction through DMs and Story replies, with strong trust in recommendations. Client Value Proposition: High commercial value for brand collaborations, hosted activations, luxury/lifestyle integrations, and B2B/B2C partnerships where authority and aesthetic standards matter most. 2. TikTok (@therealcalumcurry): The Trend-Driven, Discovery & Culture Community Primary Content Focus: Fast-paced entertainment, podcast video clips (Yes, My Therapist Knows About You), pop culture commentary, viral audio snippets, and unscripted humor. Audience Profile: Demographics: Gen Z and younger Millennials with a broad reach across the UK and international markets. Core Interests: Trending audio, relatable social commentary, podcast highlights, music discovery, and candid behind-the-mic moments. Engagement Style: High velocity, algorithmic reach, heavy comment section engagement, and high shareability. Client Value Proposition: The primary growth engine for viral campaign reach, mass brand awareness, track/audio promotion, and immediate audience activation via relatable, real-time content. Strategic Variance for Future Clients The Multi-Platform Advantage: TikTok = Awareness & Virality: Top-of-funnel discovery that puts brands directly into trending cultural conversations. Instagram = Trust & Conversion: Mid-to-bottom-funnel engagement where long-term brand affinity and purchase intent are solidified. Together, these channels offer clients a complete campaign lifecycle—from viral reach on TikTok to high-value consideration and conversion on Instagram.

Influencer & Creator Brand Partnerships EatClub App: Featured UK-based creator partnership for food, lifestyle, and dining promotions. Goodwood Festival of Speed: Invited content creator coverage for motorsport and lifestyle media. Digital Marketing & Strategy Clients (Social media strategy, marketing management, and brand execution) Oracle BlackBerry The Foschini Group Fleet Tutors Here and Now 365 Media & Broadcast Appearances Television & Streaming: Love Island South Africa, Survivor, Dinner Date, and This is Africa. News & Presenting: Sky News HD in 60 Seconds (Presenter Showcase)