Homemaking Influencer | Lifestyle Content Creator
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Lucy Rodriguez Homemaking Influencer | Lifestyle Content Creator
Lucy Rodriguez | San Antonio, TX, United States
I’m Lucy, the bilingual Mexican-American home and lifestyle creator and professional photographer behind CasaLucyRo. I create practical, polished content rooted in real homes, real routines, and relatable problems. My work spans home improvement, DIY, cleaning, organization, kitchen, food, gardening, smart home, and everyday living through UGC, Reels, TikToks, product demonstrations, tutorials, testimonials, voiceovers, before-and-after storytelling, and lifestyle photography. I create in English or Spanish, and Daniel and I are also available for natural couple and home project content.
Packages
All
Instagram
TikTok
UGC
3 Instagram Stories
$350
Three consecutive Instagram Story frames using a mix of video and sti…See More
4 Instagram Photo Feed Posts
$650
One Instagram carousel posted to @CasaLucyRo featuring up to four ori…See More
1 Instagram Reel
$900
One original 30–60 second Instagram Reel posted to @CasaLucyRo. Inclu…See More
1 TikTok Video
$900
One original 30–60 second TikTok posted to @CasaLucyRo. Includes conc…See More
4 UGC Product Photos
$550
Four professionally styled and edited product photos created in a war…See More
1 UGC Product Video
$600
One polished 30-second vertical product video created for your brand’…See More
1 UGC Video Ad
$850
One conversion-focused 30-second vertical UGC ad featuring a clear ho…See More
3 UGC Product Videos (30 Seconds)
$1,800
Three-Video UGC Content Bundle: Three polished 30-second vertical pro…See More
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.2m across the globe.
FAQ
Who is your audience?
CasaLucyRo reaches primarily U.S.-based women ages 30–55, including homeowners, homemakers, mothers, empty nesters, DIY enthusiasts, and multicultural households. They are household decision-makers who value practical solutions, attainable design, honest product recommendations, and content grounded in real budgets and real routines. They follow for home improvement, cleaning and organization, cooking, garden projects, family life, and products that make everyday living work better.
What brands have you worked with?
Selected partnerships include Lowe’s, The Home Depot, Wayfair, Dremel, General Mills, Frito-Lay, RiceSelect, Campbell’s, Eggland’s Best, Brita, Arm & Hammer, Mr. Clean, Sevin, Pennington, ecobee, Philips, Curél, GNC, and Fellow. I have created sponsored social content, UGC, bilingual video, product demonstrations, tutorials, and professional lifestyle and product photography. My work has also been reposted or used by brands including Pennington, RiceSelect, and Sevin.
$350
Three consecutive Instagram Story frames using a mix of video and still imagery. Includes a product demonstration or natural lifestyle integration, brand mention, FTC disclosure, link sticker when provided, and one round of pre-posting edits. Stories remain live for 24 hours. Highlight placement, paid usage, raw files, and additional frames are available separately.
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$350
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