Wealthsimple Launches 'Wealthsimple Cash' With Instagram and TikTok Influencers on Collabstr

Wealthsimple used Collabstr to launch Wealthsimple Cash in the Canadian market. They were able to find and hire 29 influencers across Instagram and TikTok to create promotional content that generated over 3 million impressions. The content was then whitelisted to generate millions of additional impressions and thousands of downloads for their new product.

About the Client

Wealthsimple is a Canadian online investment management service that has $15 billion in assets under management and 1.5 million users as of 2021. The company offers a variety of financial services such as Wealthsimple Invest, Wealthsimple Trade, Wealthsimple Crypto, and Wealthsimple Cash.

The Problem

Wealthsimple was launching its new product, Wealthsimple Cash. With Wealthsimple Cash, customers can effortlessly send money to friends and family and receive rewards for spending all while earning interest on their cash balance.

The company was looking to build awareness of this new product in the Canadian market. Collabstr’s advanced filters that allow brands to filter vetted influencers by geographic location made us the perfect tool for the job.

The Solution

Wealthsimple was able to shortlist 46 highly-relevant influencers for the job in a short period of time by making use of the keyword search and location filters offered by Collabstr.

They proceeded to work with 29 of the influencers on Instagram and TikTok, generating a total of 29 engaging videos and over 3 million impressions. Once the videos were posted, Wealthsimple proceeded to repurpose them as ads by whitelisting the content using TikTok Spark Ads.