My audience consists of predominantly young adults aged 18-34, with the majority (64%) falling within the 18-24 age range. They are a balanced mix of male (54%) and female (46%) followers who are highly engaged and trend-savvy. Primarily based in Singapore (73.8%), my audience also spans across key cities like Kuala Lumpur and Quezon City, and regions including the United States, the Philippines, Malaysia, and Germany. They are interested in discovering new experiences, whether it’s travel deals, unique dining spots, or the latest fashion trends. This demographic is highly responsive to authentic content that provides value, such as reviews, recommendations, and lifestyle tips that align with their modern and adventurous lifestyle.

I have successfully collaborated with several reputable brands to create engaging content that resonates with my audience. For instance, I partnered with Klook to promote the Taylor Swift The Eras Tour Bundle Deal, generating significant engagement with over 221.4k views, 9,138 likes, and 4,984 shares on a single TikTok post. Additionally, I worked with Qian Hu Fish Farm to produce TikTok content that amassed 123k views, 13.2k likes, and 2,371 saves, showcasing my ability to drive visibility and engagement. These campaigns demonstrate my expertise in creating compelling content that captures attention and encourages audience interaction, making me a valuable partner for brands looking to increase their reach and impact.