I’ve worked with Aussie curls Pantene pro V Bosch Missha Head and shoulders Ted baker Royal canine

My audience is a predominantly female, UK-based community who love relatable, personality-led content and want REAL opinions from someone they feel they can trust. They’re interested in beauty, skincare, haircare, wellness, fitness, lifestyle, food, pets and everyday products, but they’re not looking for picture-perfect influencer content. They want to see products being used in real life, hear the honest verdict and know whether something is genuinely worth spending their money on. My audience loves discovering new products and brands, trying things for themselves and getting recommendations that feel like they’ve come from a friend rather than an advert. They respond particularly well to reviews, first impressions, product testing, unboxings, samples, campaign content and honest “would I buy it?” style opinions. Personality is a huge part of my content. My audience follows me because I’m open, chatty, humorous and unapologetically myself. There’s plenty of sass, everyday chaos and