I’m Chen, a 35-year-old UGC creator based in Byron Bay, Australia, and an ex-vet nurse with a lifelong love for fashion, film, thrifting, and anything creative. I make UGC for brands that want to show up online in a way that feels natural, entertaining, and worth watching. My content mixes strong visuals, personality, humour, and a little bit of chaos, because not everything needs to look like a perfectly polished ad. My world sits somewhere between lifestyle, fashion, home, and the everyday things I’m currently obsessed with. I love finding the interesting angle in a product that makes people stop, relate, and think, “wait, I actually want that.” Basically, I’m a millennial who’s been online long enough to know what problem I need to solve when I create an ad.