My content resonates with UK mums aged 25-40, specifically: Primary audience: - Mums of multiple children, especially families of 3+ kids - Parents doing "everyday chaos" — school runs, packed lunches, laundry mountains, dinner at 5pm - First-time mums + second/third-time mums with a new baby fitting into existing family life - Homemakers/Tradwife-curious women who value home-cooked meals, clean home, from-scratch-ish living but are also realistic/time-poor Demographics: - Location: UK, mainly Northern England/Yorkshire - Age: 25-40 years old - Life stage: Have baby + school-age kids. Household of 4-6 people - Income: Budget-conscious but will spend on convenience that saves time — meal kits, cleaning products that work, baby gear that simplifies life Pain points I speak to: - "How do I feed 5 people without losing my mind?" - "Laundry never ends with 3 kids" - "Baby routines when you also have school runs" - "Want a calm, cosy home but life is chaos" - "Need products that work for real families, not Instagram houses" Brands my audience buys: Gousto, HelloFresh, Tommee Tippee, Mamas & Papas, Fairy Non-Bio, Dettol, Method, Aldi, Asda, Next Home, Dunelm Why brands pick me for UGC: I AM their target customer. I'm not a 22-year-old pretending to relate to mums. I have a 6-month-old, 8yr + 7yr old. When I say "this Gousto meal fed all 5 of us in 30 mins" or "this steriliser survived my toddler", mums believe it because I'm living it. My content style attracts women who want realistic, not perfect. They follow for "she's like me" energy.

I'm a new UGC creator on Collabstr and actively taking on my first brand partnerships. While I haven't completed paid Collabstr campaigns yet, I create daily content in my niche: family of 5 life, meal kits, baby routines, and homemaker content. Brands like Gousto, Tommee Tippee, Fairy, and Next Home are my dream collaborations because I genuinely use and love products like these in my home. I'm offering introductory rates + fast turnaround to build long-term brand relationships. Check my portfolio for examples of the style of UGC I create for brands.