Hi! I’m Preetika – your go-to UGC creator who’s obsessed with all things beauty, makeup, and, of course, pink! With over 12 years of experience as a professional Hair and Makeup Artist, I specialize in South Asian beauty and am dedicated to creating authentic, relatable content that speaks to real beauty.” I merge artistry with a deep understanding of diverse beauty needs, and I’m passionate about creating content that not only showcases makeup but also educates and inspires. I love crafting tutorials, reviews, and transformations that are not only visually stunning but informative, giving my audience the tools they need to feel confident and beautiful in their own skin.” When I’m not creating content, you’ll find me traveling the world, hunting for the latest beauty trends & exploring.