Empowering Reinvention for the Over-60 Audience
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I am Lisa Sims, CEO and Founder of ConfidentandChic LLC. My niche is empowering people over 60 to recognize that reinvention is a necessity due to life-changing experiences.
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1 TikTok Story
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1 TikTok Live
$50
1 TikTok Video
$150
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
Who is your audience?
The audience for Confident & Chic is primarily women 50–70+, with a strong concentration of women over 60 who are navigating reinvention, healing, confidence rebuilding, personal growth, and elevated living.
What brands have you worked with?
None to date
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