BBQ and Cooking Creator
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Robert Adams BBQ and Cooking Creator
Robert Adams | Philadelphia, PA, United States
I create backyard BBQ, grilling, and cooking content focused on simple recipes and smoked meats I can make at home. Most of my followers come for weekly ideas for steak, brisket, ribs, wings, burgers, and other real-life meals, especially around Weber kettle cooking and the gear I actually use.
Packages
All
Instagram
TikTok
UGC
1 Instagram Reel
$235
One 30-second Reel featuring your product in a real backyard BBQ cook…See More
1 TikTok Video
$250
One 30-second Reel featuring your product in a real backyard BBQ cook…See More
1 UGC Product Video
$225
One 30 to 60 second video made for the brand's own page or ads, not p…See More
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
Who is your audience?
My audience is home cooks and backyard BBQ fans who want restaurant-quality food without a restaurant kitchen. They're mostly adults who love grilling, smoking, and cooking for family and friends, from weekend pitmasters to beginners just learning to fire up a kettle. They follow CoolBobb BBQ for approachable recipes, honest gear and product reviews, and real cooks from a regular dad's backyard and kitchen. They trust my recommendations because I show exactly how I use a product in a real cook, so they're actively looking for the tools, cuts of meat, sauces, and rubs that will level up their own cooking.
What brands have you worked with?
Kosmos Q (monthly paid content partnership), Weber (Kettle Crew ambassador program), Coolina (knife partner), Melinda's Hot Sauce, Tastee Kitchen, Pursuit Farms (A5 Wagyu), and Allen Brothers. I create recipe videos, product features, and raw B-roll, and I'm comfortable producing both content for my own channels and UGC for brands to post.
$235
One 30-second Reel featuring your product in a real backyard BBQ cook. I'll show it in action from prep to plate, with close-up product shots, a natural voiceover, and the final money bite. Posted to @cool_bobb_bbq with your tag, link, and branded caption. Includes one round of revisions and 30 days of organic usage rights. Raw footage and paid ad usage are available as add-ons.
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$235
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