My core audience is mostly women ages ~25–45 who are in the “real life chaos + self-improvement” stage. A lot of them are moms, working women, or both. They’re interested in beauty, hair, easy lifestyle hacks, and anything that makes life feel more manageable without being overly polished or fake. A big sub-group is women going through body and hormone changes (perimenopause, fatigue, weight changes, autoimmune questions, etc.). They relate to content that feels honest about what’s happening in their bodies and daily energy levels. Then I’ve got your beauty + hair crowd — people who either follow me for my stylist expertise or for transformations, tips, and product recommendations. This group tends to engage with anything involving extensions, color, or “before/after” content. Another important piece is the TikTok Shop / product discovery audience. These are viewers who don’t necessarily follow me for me yet, but they come for quick reviews, “does this actually work?” style videos, and impulse-buy-friendly content. And finally, I have a personality-based audience — people who stick around because you feel relatable, slightly unfiltered, and real. They’re not just there for one niche topic; they’re there for my voice, humor, and day-to-day life.

Loreal, Medicube, Exploding Kittens