UK Dad & UGC Creator
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Craig James UK Dad & UGC Creator
Craig James | Whitchurch, CRF, United Kingdom
I'm Craig, a UGC creator and dad based in Cardiff, UK. I make honest, natural videos for brands, filmed on an iPhone 17 Pro: product demos, routines, unboxings, and real-life dad moments. My content covers men's grooming and skincare, food and drink, tech, and family and home life. I'm happy for brands to use my videos in paid ads, with a 5-day turnaround.
Packages
1 UGC Product Video (30 Seconds)
$75
One vertical UGC video up to 30 seconds, filmed on iPhone 17 Pro, sho…See More
1 UGC Unboxing (45 Seconds)
$75
One vertical unboxing and first-impressions video up to 45 seconds. H…See More
1 UGC Testimonial/Review (60 Seconds)
$90
One vertical talking-to-camera review up to 60 seconds. I use your pr…See More
3 UGC Product Videos (30 Seconds)
$200
Three vertical UGC videos up to 30 seconds each, so you can test diff…See More
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
What brands have you worked with?
I'm new to paid brand work, so I haven't completed a paid brand deal yet. My portfolio videos feature real products, including TRIP drinks, the DJI Mic Mini, a tallow and honey balm, and Cardiff Bakestones. I'm keen to build long-term relationships with my first brand partners.
Who is your audience?
My UGC is made for brands to post on their own channels and ads, so it's aimed at their customers rather than my own following. My videos speak best to UK parents, especially dads aged 30 to 50, and to men looking for grooming, skincare, health, food and drink, tech and home products. I come across as a relatable, everyday British dad, which suits brands that want honest, down-to-earth content rather than polished influencer style.
$75
One vertical UGC video up to 30 seconds, filmed on iPhone 17 Pro, showing your product in real everyday use. Includes a hook, natural voiceover or talking to camera, and one round of small revisions. Delivered in 5 days.
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$75
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