Xiunan Cui | Lifestyle & Travel Content Creator | Food Enthusiast

My audience is very diverse. Firstly, there is the young student group. During their study process, they turn to me for help regarding subject knowledge, thesis writing, and exam - preparation skills. I provide them with detailed explanations of knowledge points, writing ideas, and study - method suggestions. Working professionals are also an important part of my audience. When they encounter problems in their professional fields, career - development dilemmas, or need to write business documents and planning proposals, they obtain industry - relevant information, experience sharing, and creative inspiration from me. There are also lifestyle enthusiasts. Whether it's novice cooks seeking recipes and cooking skills, fitness buffs looking for training plans and nutrition advice, or travel lovers planning trips and learning about destination cultures, I can offer them a wealth of content to meet their pursuit of a better quality of life.

Currently, I've had the privilege of collaborating with several well - known brands. In the beauty and cosmetics industry, I partnered with L'Oréal. For the promotion of its new products, I created a series of social - media content, including Xiaohongshu product - recommendation copywriting and Douyin short - video scripts. By vividly and interestingly showcasing the product features and usage effects, I helped the brand increase the popularity and market sales of its new products. In the sports brand sector, I joined hands with Nike. Centered around the launch of its new sports shoes, we initiated topic interactions on Weibo, sharing the product's technological highlights and the real - life testing experiences of sports enthusiasts. This attracted the attention of a large number of sports lovers and enhanced the brand's influence within the sports community. Moreover, in the digital field, I contributed to the promotional activities of Lenovo's laptops. I produced professional product - review articles and live - stream promotion scripts, accurately reaching the target consumers and helping the brand improve its reputation and sales volume among digital enthusiasts.