My audience is mostly women aged 18–45 who love beauty, skincare, lifestyle, fashion and authentic everyday content. Many of them are interested in Korean skincare, affordable fashion finds, self-care, travel, apartments and relatable lifestyle videos. I create positive, spontaneous and engaging content that mixes humor, beauty tips, routines and real-life moments from Croatia and the Dalmatian coast. My audience enjoys honest product recommendations, aesthetic Reels and uplifting content with personality and authenticity.

I have worked with beauty, skincare, lifestyle, hospitality and fashion brands from Croatia, the Balkans and international markets. Some of the brands and companies I’ve collaborated with, promoted or created content for include Laadria, Biljarica, Essencia Adria, Cleo, Sapunoteka, Skinologi and the Serbian skincare brand Lekovita Melem. I also collaborate with international beauty and Korean skincare brands such as YesStyle and the Korean skincare brand p:rem. In addition, I’ve created lifestyle and promotional content for Cineplexx, local restaurants, dessert shops/cafés and fashion-related content featuring brands such as Zara. My content focuses on authentic reviews, skincare routines, lifestyle Reels, UGC videos, fashion inspiration and engaging product presentations with a natural, relatable and aesthetic approach.