I am a UK-based food and lifestyle creator known for deadpan humour and honest takes. I create short-form content for TikTok and Instagram that consistently breaks out beyond my following — 19M+ views in the last 60 days, 98.5% non-follower reach, and 340K shares in three months. My content style is natural, witty and highly shareable. I specialise in food finds, product reactions and everyday British life — think M&S hauls, supermarket opinions and honest reviews. Recent brand work includes a paid collab with M&S Food. I offer posted TikTok and Instagram content, UGC for brand use, and usage rights for paid ads. My audience is predominantly UK-based, ages 25–40, and highly engaged.