My audience is primarily women aged 18–60, based in Latvia and across Europe, who are interested in beauty, fashion, lifestyle, skincare, and discovering products genuinely worth their attention. As a professional makeup artist, educator, and lifestyle creator, I’ve built a community that values honest opinions, practical recommendations, quality products, and a good sense of humor. My content combines beauty expertise, everyday lifestyle, relatable storytelling, and entertaining reviews. My followers appreciate authenticity, personality, and recommendations they can actually trust. I create content in Russian,Latvian and English, reaching a diverse, beauty-conscious audience with strong purchasing interests.

I’ve collaborated with brands and businesses across beauty, skincare, fashion, retail, and lifestyle, including NYX, Embryolisse, Chopard, Douglas, Alix Avien, Revu Clinic, Oribe, Spike, and local Latvian businesses. My collaborations include product reviews, creative Reels and TikTok videos, beauty demonstrations, promotional campaigns, and authentic lifestyle content. Beyond content creation, I also work professionally as Head of Influencer Marketing, giving me a unique perspective on brand partnerships. I understand what brands expect from creators, how to communicate a product’s value, and how to create content that is both engaging and commercially relevant. I’m always excited to explore new collaborations, including UGC production, sponsored content, brand ambassadorships, and long-term partnerships.