My audience is primarily women aged 35–55 who value authenticity, wellbeing and personal growth. Through Dear Stranger, I’ve built a community around meaningful storytelling, kindness and genuine human connection. My content resonates with people navigating midlife, self-development, mental wellbeing, menopause, burnout, lifestyle changes and intentional living. They trust honest recommendations over polished sales content, making my audience highly engaged with brands that align with their values. Many of my followers discovered me through my handwritten “Dear Stranger” notes left in public places. While the brand began with the focus on the message rather than me, it’s now evolving to include authentic voice-led and creator content, all centred around meaningful storytelling.

I am currently building my UGC portfolio and am excited to partner with brands that value authentic, story-led content. My experience comes from creating engaging content for my own brand, Dear Stranger UK, where I produce videos, voiceovers, photography and storytelling content designed to build genuine connection.