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Empowerment and Wellness Creator — Strength, Confidence, and Real-Life Growth

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Debora Sousa Empowerment and Wellness Creator — Strength, Confidence, and Real-Life Growth

Debora Sousa | Clearwater, FL, United States
Instagram logo 0.0k Followers
TikTok logo 0.0k Followers
I am a passionate content creator focused on empowering women through fitness, health, and personal growth. My mission is to inspire those ready to break free from unrealistic standards of perfection and embrace their authentic selves. By sharing unfiltered stories about strength, identity, and the transformative journey of self-acceptance, I foster a community that values authenticity over idealism. My content highlights the courage required to navigate life's challenges and encourages women to take control of their narratives. I'm eager to collaborate with brands that champion confidence, movement, and the beauty of authenticity in women's lives.

Packages
Instagram logo
1 Instagram Story
$50
Casual, in-the-moment content that feels personal and direct. Stories…See More
Instagram logo
1 Instagram Photo Feed Post
$125
Lifestyle-driven image capturing real-life moments that reflect movem…See More
Instagram logo
1 Instagram Live
$150
Interactive, real-time content that allows for deeper connection and …See More
Instagram logo
1 Instagram Reel
$200
Short-form video content focused on real-life storytelling, movement,…See More
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Analytics
1.5M
Followers
250k Average views per Reel across recent posts.
Avg. Reels views

Audience Location

United States 60%
United Kingdom 20%
Brazil 10%
Other 10%

Audience Age

By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64

Audience Gender

Distribution of their Instagram audience.

  • Female 70%
  • Male 30%
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Portfolio
Debora Sousa's portfolio content
Debora Sousa's portfolio content
Debora Sousa's portfolio content
Debora Sousa's portfolio content
Debora Sousa's portfolio content
Debora Sousa's portfolio content
Debora Sousa's portfolio content
Debora Sousa's portfolio content
Debora Sousa's portfolio content
Debora Sousa's portfolio content
Debora Sousa's portfolio content
Debora Sousa's portfolio content

5 Reviews  ·  4.9
Communication
5
Timeliness
5
Satisfaction
5
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

FAQ

Who is your audience?

My audience is primarily women navigating changes in their body and identity, often in their 30s–50s, who feel disconnected from traditional fitness and wellness messaging. They are not looking for perfection — they’re looking for something real. They’re tired of unrealistic standards and are drawn to content that reflects real-life growth, strength, and rebuilding confidence in a way that actually fits into their lives. Many are active or trying to become more active, but feel frustrated that what used to work no longer does. They are interested in strength, energy, lifestyle habits, and feeling more in control of their body again. They value honesty, relatability, and content that feels lived-in rather than curated.

What brands have you worked with?

I’ve collaborated with a range of lifestyle, fitness, wellness, and retail brands across Canada, creating content that blends naturally into real-life routines and environments. Fitness & Activewear: Sport Chek Canada, Lorna Jane, Fit4Less Health & Wellness: Mira Fertility, Muse (brain sensing headband), FemSport Food & Lifestyle: Freshii, TruLocal, YYC Meal Prep Services Retail & Beauty: Sephora Canada, Shoppers Drug Mart Local & Community-Based Brands: Local Laundry, Rub Like a Diva, Q Condos YYC, Excel Homes My work with these brands has included lifestyle content, campaign collaborations, and product integration designed to feel authentic, relatable, and aligned with everyday life.

$50
Casual, in-the-moment content that feels personal and direct. Stories are used to share real-time thoughts, routines, and product use in a way that builds trust and feels like a conversation rather than promotion.
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