Family and Preparedness Creator

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Doug Johnson Family and Preparedness Creator

Doug Johnson | East Irvine, CA, United States

0.0k Followers

I create practical content about responsibility, preparation, and family life from the perspective of a husband and homeschooling father of five. My audience follows me for guidance on carrying and concealed-carry (CCW) regulations in California, situational awareness, mindset and training, and how protection and preparedness fit into everyday family life.

Packages

All

Instagram

UGC

1 Instagram Reel (60 Seconds)

$500

A dedicated vertical short, 30 to 60 seconds, built entirely around t…See More

1 UGC Product Video

$250

A standalone piece of content filmed in an authentic, unscripted styl…See More

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Analytics

1.5M

Followers

250k

Avg. Reels views

Audience Location

United States 60%

United Kingdom 20%

Brazil 10%

Other 10%

Audience Age

By age group

16%

13–17

62%

18–24

18%

25–34

35–44

45–64

Audience Gender

Distribution of their Instagram audience.

Female 70%
Male 30%

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Portfolio

5 Reviews ·

4.9

Communication

Timeliness

Satisfaction

Brand

December 2023

Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

Brand

December 2023

Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

FAQ

Who is your audience?

Primarily married men and fathers, likely 28-45, interested in firearms, concealed carry (CCW), everyday carry (EDC) gear, and family protection. What sets my audience apart from typical "tactical" or operator-style firearms channels is that they're regular guys, not military or law enforcement, who want to responsibly protect their families. Many are likely dads themselves, values-driven, often Christian, and drawn to your no-hype, kitchen-table approach rather than tier-one bravado.

What brands have you worked with?

Mantis, Nutsac, Osight, Monarch, Olight, IsoTunes

$500

A dedicated vertical short, 30 to 60 seconds, built entirely around the sponsor's product or offer, posted to YouTube and Instagram as a paid partnership with on-screen and verbal disclosure.

Negotiate a Package

How does it work?

$500

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