My audience is engaged pet parents who treat their dogs and cats as family and are actively looking for trustworthy, science-based guidance on supplements, nutrition, and integrative wellness. They are health-literate consumers who already read ingredient labels, shop at premium retailers, and want the same scrutiny applied to their pet’s products. They follow me specifically because I’m a licensed veterinarian (VMD, 15+ years clinical experience including emergency medicine) who decodes the pet wellness market without fear-mongering or pushing products I wouldn’t give my own patients. They are highly responsive to: ingredient education, supplement comparisons, “what your vet won’t tell you” content, label-reading guides, and red-line ingredient warnings (xylitol, garlic, propylene glycol in cat products, etc.). My top-performing content drives 60K–100K+ monthly views with above-average engagement for the pet niche. Core audience profile: • Age range: 25–60, with the strongest concentration in the 30–50 bracket • Geographic skew: primarily United States, with secondary audiences in Canada, UK, and Australia • Income: middle to upper-middle income with strong purchasing power for pet wellness • Pet ownership: high concentration of multi-pet households; mix of dog-only, cat-only, and dual-species owners • High lifetime value: they buy premium products, repeat purchase, and recommend to other pet parents Interests: pet health, holistic wellness, integrative medicine, clean ingredients, supplement safety, dog and cat nutrition, senior pet care, gut health, joint health, calming/anxiety support, allergy management, and ethical pet brands. They make purchase decisions based on expert credibility, ingredient transparency, and clinical evidence which is exactly the audience supplement, food, and wellness brands want to reach.

I am newly active on Collabstr and am selectively building my paid brand partnership portfolio in 2026. While I am new to sponsored creator work, I bring the rare combination of a licensed veterinarian (VMD, 15+ years clinical experience, emergency medicine) and active founder of Paw & Pestle, a veterinarian-led pet wellness platform. Brands working with me get clinical credibility, FDA structure/function compliant content, and FTC disclosure fluency that most pet creators can’t offer. Currently accepting first-mover brand partnerships at introductory rates.